Items related to The Weather Channel
Synopsis
Former Weather Channel Chairman and CEO Batten recounts the first twenty years of the popular cable network, discussing the business, technological, and meteorological innovations responsible for its success.
"synopsis" may belong to another edition of this title.
Review
In 1982, Frank Batten flipped a switch and began what he called "a weather forecast that will never end." There's probably no better emblem of niche media than the Weather Channel and its super-specialized field of interest. After 20 years of mapping high-pressure fronts and covering hurricanes, however, "We have built one of the strongest brands anywhere in the media business," writes Batten, former chairman and CEO. Most of The Weather Channel concentrates on all the problems Batten and his media company experienced in the early 1980s when they hatched their idea for all-weather programming and struggled to get it on the air. "I'm sure that we tried to do too much, too fast," says Batten, who nevertheless endorses the too-much, too-fast approach: "I'm convinced that if we hadn't acted as aggressively as we did--if we hadn't spent the money, rushed down the road, and pushed ourselves and our partners ... The Weather Channel may never have been." Batten concludes by discussing the future of weather predictions (they're going to get a lot better, he thinks) and offering unconventional advice to aspiring media tycoons (don't offer stock options to employees). This book will appeal to aficionados of isobars and other weather events, as well as readers interested in how to start a thriving business. --John Miller
From the Back Cover
"Despite gusts of widespread skepticism and downpours of derisive one-liners, The Weather Channel found an audience.... Severe-storm coverage became riveting, breaking news, and the channel's meteorologists became minor celebrities. But The Weather Channel had a far more profound influence on mainstream culture. It didn't just feed farmers, pilots, and weather enthusiasts who had been hungry for more information. It created weather consumers by convincing ordinary people that they needed more weather information than they had been getting."
-Chuck Salter, Fast Company
"Whether it's tracking a hurricane or pinpointing severe weather or just predicting the daily parade of high- and low-pressure systems, The Weather Channel has become a grand master of the weather game."
-David Laskin, Smithsonian
"About this title" may belong to another edition of this title.
- PublisherHarvard Business Review Press
- Publication date2002
- ISBN 10 1578515599
- ISBN 13 9781578515592
- BindingHardcover
- Edition number1
- Number of pages304
- Rating
Buy New
Learn more about this copy
US$ 19.27
Shipping:
US$ 3.50
Within U.S.A.
Top Search Results from the AbeBooks Marketplace
Stock Image
The Weather Channel
Published by
Harvard Business Review Press, 2002
ISBN 10: 1578515599
ISBN 13: 9781578515592
Used
Hardcover
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00054939875
Quantity: 1 available
Stock Image
The Weather Channel
Published by
Harvard Business Review Press, 2002
ISBN 10: 1578515599
ISBN 13: 9781578515592
Used
Hardcover
Seller: Open Books, Chicago, IL, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Very Good. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books. Seller Inventory # mon0000753230
Quantity: 1 available
Stock Image
The Weather Channel
Published by
Harvard Business Review Press, 2002
ISBN 10: 1578515599
ISBN 13: 9781578515592
Used
Hardcover
Seller: Once Upon A Time Books, Siloam Springs, AR, U.S.A.
Seller rating 4 out of 5 stars
hardcover. Condition: Good. This is a used book in good condition and may show some signs of use or wear . This is a used book in good condition and may show some signs of use or wear . Seller Inventory # mon0000774482
Quantity: 1 available
Stock Image
The Weather Channel
Published by
Harvard Business Review Press, 2002
ISBN 10: 1578515599
ISBN 13: 9781578515592
Used
Hardcover
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner's name, short gifter's inscription or light stamp. Seller Inventory # Y09B-01343
Quantity: 2 available
Stock Image
The Weather Channel
Published by
Harvard Business Review Press, 2002
ISBN 10: 1578515599
ISBN 13: 9781578515592
Used
Hardcover
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # Q04C-01890
Quantity: 1 available
Stock Image
Weather Channel
Published by
Harvard Business Review Press, 2002
ISBN 10: 1578515599
ISBN 13: 9781578515592
Used
Hardcover
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.45. Seller Inventory # G1578515599I3N01
Quantity: 1 available
Stock Image
The Weather Channel : The Improbable Rise of a Media Phenomenon
Published by
Harvard Business Review Press, 2002
ISBN 10: 1578515599
ISBN 13: 9781578515592
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 1 Edition. Used book that is in clean, average condition without any missing pages. Seller Inventory # 1469133-6
Quantity: 1 available
Stock Image
The Weather Channel : The Improbable Rise of a Media Phenomenon
Published by
Harvard Business Review Press, 2002
ISBN 10: 1578515599
ISBN 13: 9781578515592
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 1 Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 1469134-6
Quantity: 2 available
Stock Image
The Weather Channel
Published by
Harvard Business Review Press, 2002
ISBN 10: 1578515599
ISBN 13: 9781578515592
Used
Hardcover
Seller: HPB-Diamond, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_281062819
Quantity: 1 available
Stock Image
The Weather Channel
Published by
Harvard Business Review Press, 2002
ISBN 10: 1578515599
ISBN 13: 9781578515592
Used
Hardcover
Seller: Irish Booksellers, Portland, ME, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 25-1578515599-G
Quantity: 1 available