If you've ever suspected your competition knew something you didn't, you were probably right. In this breakthrough book, marketing veteran Eric Shulz shows you the most powerful marketing techniques and strategies being used by today's marketing leaders. Whether you own a small business or are employed at a large corporation, The Marketing Game will work for you. You'll learn in a clear and straightforward way how easy it can be to outsmart your competitor.
The Marketing Game is packed with new marketing revelations, including:
Brainstorming techniques proven to be five times more effective at getting great results
Product positioning and branding strategies that will give you a competitive advantage
The Six Deadly Sins of Advertising - traps to avoid when communicating with your customers
The Three Ingredients of Great Promotions
The Big Bang Theory for creating sensational special events and promotions
The world's greatest marketing companies - from Coca-Cola to Procter & Gamble to Disney - succeed because they know their customers and how to reach them. With The Marketing Game as your guide, you'll be able to use the same techniques to create your own unbeatable marketing strategy.
"synopsis" may belong to another edition of this title.
The Marketing Game can be used successfully by anyone, from a small deli operator to a brand marketer in a multinational corporation. Its written in a way thats easy to understand and is focussed on sharing ideas that you can start using today to improve your business results. The Marketing Game takes its point of view from the person who actually has to do the marketing the person in the trenches and helps he or she to do it better.
As I researched before writing The Marketing Game, I found that most marketing books fall into one of two categories either they are written by a CEO or Chief Marketing Officer, telling stories of WHAT theyd done to be successful but lacked specific information on HOW they did it; or they are authored by a business school professor / academic, heavily laden with theories and analysis, but short on practical application. The Marketing Game bridges the gap by not only recounting real-life success stories, but then relating how it was done, why it was done, and the thinking behind it so that others can replicate success.
Many people think that big, successful companies found their prosperity by having big budgets, buying their way to the top. Not true. Great companies are successful because they are smarter than their competitors. Ive been incredibly blessed to have had the opportunity to work at three of the worlds best marketing companies Procter & Gamble, Disney, and Coca-Cola. Each had some of the best and brightest marketing minds in the world working on their businesses, and they found unique ways of marketing their wares that they just dont teach you in business school. I wrote The Marketing Game to share the strategies, tactics and insights Id both developed and learned while working for these great companies, insights that if applied, can improve anyones and any companies marketing abilities.
Eric Schulz is a veteran of marketing competition at the very highest levels-as a director of marketing for The Walt Disney Company, The Coca-Cola Company, and Procter & Gamble. He is currently a consultant in Washington, D.C.
"About this title" may belong to another edition of this title.
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Softcover. Condition: Good. 2. If you've ever suspected your competition knew something you didn't, you were probably right. In this breakthrough book, marketing veteran Eric Shulz shows you the most powerful marketing techniques and strategies being used by today's marketing leaders. Whether you own a small business or are employed at a large corporation, The Marketing Game will work for you. You'll learn in a clear and straightforward way how easy it can be to outsmart your competitor.The Marketing Game is packed with new marketing revelations, including:Brainstorming techniques proven to be five times more effective at getting great resultsProduct positioning and branding strategies that will give you a competitive advantageThe Six Deadly Sins of Advertising - traps to avoid when communicating with your customersThe Three Ingredients of Great PromotionsThe Big Bang Theory for creating sensational special events and promotionsThe world's greatest marketing companies - from Coca-Cola to Procter & Gamble to Disney - succeed because they know their customers and how to reach them. With The Marketing Game as your guide, you'll be able to use the same techniques to create your own unbeatable marketing strategy. Seller Inventory # SONG1580624790
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