Sun Tzu For Success: How to Use the Art of War to Master Challenges and Accomplish the Important Goals in Your Life - Softcover

Gerald Michaelson; Steven Michaelson

Softcover

ISBN 10: 1580627765 ISBN 13: 9781580627764

Publisher: Adams Media, 2003

Synopsis

By exploring the basic components of The Art of War, this guide to personal development and success shows you how to unleash your full potential, triumph over adversity, and achieve long-term goals.

About this title

About the Author:

Gerald Michaelson is author of Sun Tzu: The Art of War for Managers, Winning the Marketing War, Building Bridges to Customers, and 50 Ways to Close a Sale (and Keep the Customer for Life). He has visited China to address a symposium on Sun Tzu and conducts workshops for an agency of the Chinese government. He has traveled extensively throughout Asia as a management coach and has delivered presentations and workshops to audiences on five continents. Mr. Michaelson lives in Knoxville, TN.

Steven Michaelson writes from the perspective of an experienced, common sense, business leader. Steve has 25 years of P&L experience spanning manufacturing, distribution, and retail sectors. His background includes being CEO of an internet retailer, leadership roles at successful consumer packaged goods companies Procter & Gamble and Sara Lee, and driving growth at highly praised regional retailers like Wegmans Food Markets. From the backdrop of these diverse experiences, Steve uses relevant business examples and natural insights to uniquely connect the timeless wisdom of Sun Tzu to current business and personal challenges. Steve is currently CEO of a fast growing consumer products company.

Review:

"A brilliant, practical companion for your success!" -- Edward Luttwak, Senior Fellow, Center for Strategic and International Studies, Washington, D.C.

About this edition

• Publisher: Adams Media
• Publication date: 2003
• ISBN 10: 1580627765
• ISBN 13: 9781580627764
• Binding: Paperback
• Number of pages: 224