Rare and difficult-to-find essays provide fascinating reading in this third anthology in the Looking Closer series, a matchless resource tracing the continuum of critical thought from graphic design¹s earliest days as a viable art and craft. Looking Closer 3 brings back into discourse more than thirty seminal essays by such distinguished figures as William Morris, Aldous Huxley, Alvin Lustig, and Paul Rand, reviving ideas of form and content as well as arguments over manner and style that have been lost for decades. For professionals, teachers, and students alike, this pivotal collection is an invaluable compliment to any design library.
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Steven Helleris co-chair of the MFA Design: Designer as Author program at the School of Visual Arts, New York. His many previous books includeTypographic Universe, New Modernist Type, and Scripts.
"An extraordinary collection. Looking Closer 3 offers a comprehensive look at the people, ideas, and social and economic forces that have shaped the terrain of graphic design in the twentieth century." -- Stuart Ewen, professor, chair of film and media studies, Hunter College
"This book is a genuine 'instant classic.' Looking Closer 3 proves that history's greatest designers were also lucid critics and theorists of their discipline. This book should be required reading for all design students!" -- Ellen Lupton, cochair of graphic design department, Maryland Institute, College of Art; curator of contemporary design, Cooper-Hewitt National Design Museum
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