Synopsis
Topics discussed include practical information on the economics of photography, cutting-edge negotiation techniques, pricing guidance for photography buyers, how to structure prices to fit any type of market and usage, how to define prices in a way that guarantees long-term profitability, and the specifics of pricing electronic media. A must-have addition to every photographer’s bookshelf.
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About the Authors
Michal Heron has been a freelance photographer for more than thirty years. She currently works on assignment for a variety of publishing and corporate clients as well as stock photo agencies. She lives in New York City.
David MacTavish is a freelance photographer. He is actively involved in both assignment and stock photography, and has served as an officer of the American Society of Media Photographers. He lives in Chicago, Illinois.
From the Inside Flap
An excellent and comprehensive guide to pricing photography. . . . From a survey of pros and stock agencies across the country, it offers a comprehensive listing of stock prices for uses ranging from a magazine ad to a mug, and just about everything in between. Photo District News
This valuable book not only provides guides to what other photographers may be doing, it explains, in detail, how you should be pricing your own stock photos and developing you own assignment fees. After all, we re in business to make money, not to be starving old artists. . . . This is an excellent tutorial, for newbies and established professionals, to developing fee structures, stock prices, and negotiating strategies. Thom Bourgois, photography writer, talentx.com
Heron teaches photographers how to systematically build the exciting, cutting-edge portfolio that advertising, corporate and editorial buyers are looking for. Photographic
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Pricing Photography: The Complete Guide to Assignment & Stock Prices
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Pricing Photography: The Compl
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Pricing Photography: The Complete Guide to Assignment & Stock Prices
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Pricing Photography : The Complete Guide to Assignment and Stock Prices
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Skyhorse Publishing Company, Incorporated, 2002
ISBN 10: 1581152078
ISBN 13: 9781581152074
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Pricing Photography : The Complete Guide to Assignment and Stock Prices
Published by
Skyhorse Publishing Company, Incorporated, 2002
ISBN 10: 1581152078
ISBN 13: 9781581152074
Used
Softcover
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Condition: Very Good. 3 Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 8257984-75
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Pricing Photography: The Complete Guide to Assignment & Stock Prices
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Pricing Photography: The Complete Guide to Assignment & Stock Prices
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Pricing Photography: The Complete Guide to Assignment & Stock Prices
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Pricing Photography: The Complete Guide to Assignment & Stock Prices
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Pricing Photography: The Complete Guide to Assignment & Stock Prices
Published by
Skyhorse Publishing January 2002, 2002
ISBN 10: 1581152078
ISBN 13: 9781581152074
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Trade Paperback. Condition: Used - Very Good. This trade reference tool seeks to provide photographers of all genres with time-tested information about how to research a price, identify pricing factors, and negotiate fair deals. With 50 pages of pricing charts, photographers should be enabled to tailor their pricing to meet any sales situation, whether for assignment or stock photography, advertising or corporate needs, editorial or advertorial uses, billboards or brochures. Chapters include information on the business and economics of photography, cutting-edge negotiation techniques, an introduction to using the price charts, and the specifics of pricing electronic media. A concluding chapter offers a buyer's guide to art directors and editors, explaining what to look for in photographs and how to minimize the risk of any purchase transaction. Written by successful freelance photographers, this classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, and negotiating fair. Very nice clean, tight copy free of any marks. Seller Inventory # 180240