Pricing Photography: The Complete Guide to Assignment & Stock Prices

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9781581152074: Pricing Photography: The Complete Guide to Assignment & Stock Prices
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Topics discussed include practical information on the economics of photography, cutting-edge negotiation techniques, pricing guidance for photography buyers, how to structure prices to fit any type of market and usage, how to define prices in a way that guarantees long-term profitability, and the specifics of pricing electronic media. A must-have addition to every photographer’s bookshelf.

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From the Publisher:

Today’s Tough Photography Market Demands Top-Notch Pricing Skills

Good pricing skills are always an important ingredient of business success, yet in a lagging economy, they are even more crucial. When budgets are tight, photographers need to handle their pricing with more flexibility than usual, and a lot more creativity is required when negotiating with clients. Few photographers, however, master both skills, and many have no access to accurate market prices that they can base their quotes on, say Michal Heron and David MacTavish, authors of the widely used reference work PRICING PHOTOGRAPHY. In the freshly updated version of their classic pricing guide, they provide photographers with these three essential keys to successful pricing and negotiating.

From the Inside Flap:

“An excellent and comprehensive guide to pricing photography. . . . From a survey of pros and stock agencies across the country, it offers a comprehensive listing of stock prices for uses ranging from a magazine ad to a mug, and just about everything in between.” —Photo District News

“This valuable book not only provides guides to what other photographers may be doing, it explains, in detail, how you should be pricing your own stock photos and developing you own assignment fees. After all, we’re in business to make money, not to be starving old artists. . . . This is an excellent tutorial, for newbies and established professionals, to developing fee structures, stock prices, and negotiating strategies.” —Thom Bourgois, photography writer, talentx.com

“Heron teaches photographers how to systematically build the exciting, cutting-edge portfolio that advertising, corporate and editorial buyers are looking for.” —Photographic

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Heron, Michal; MacTavish, David
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