The Elements of Graphic Design: Space, Unity, Page Architecture, and Type - Softcover

Alexander W. White

Softcover

ISBN 10: 1581152507 ISBN 13: 9781581152500

Publisher: Allworth Press, 2002

Synopsis

Approach page design in a revolutionary new way! Unlike other graphic design books, The Elements of Graphic Designreveals the secrets of successful graphic design from the unique perspective of the page’s “white space.” With the help of carefully selected examples from art, design, and architecture, the book illuminates the role of each design element and how it can be rendered more effective by including white space in the page architecture. The book also demonstrates how white space can lend “sound” to typography or shift the “weight” of a page. Clear, insightful comments are presented in a dynamic page design, and interactive design elements, thought-provoking captions, and scores of illustrations challenge designers to “think out of the box.”.

About this title

About the Author

Alexander W. White is an accomplished graphic designer who has shaped the visual design of nineteen magazines and twenty identity programs and been a consultant to numerous publications, art directors, and editors. He has taught design at the Hartford Art School of the University of Hartford for fifteen years and has lectured widely on typography and design to professionals in corporations and at conferences. The author of Type in Use and How to Spec Type, he lives in New York City. .

From the Inside Flap

"Whether you re looking at a well-designed poster, book, magazine, ad, or Web site, it s fascinating to see how the same principles of good design apply. Alex White has created an entertaining guide." Alexander Isley, Founder, Alexander Isley Inc.

"Alex White provides a comprehensive and coherent guide to recognizing and creating effective graphic design. A strong section on typography, including a glossary and bibliography, will prove useful even to the grizzled, embittered old pro." Daniel Pelavin, Founder, Pelavin Design; and President, the Type Directors Club

"Fluid, thorough, and immensely informative, Alex has written a primer of graphic design bound to become required reading." Brian Diecks, President/Creative Director, The Diecks Group

"The need to master white space is essential to graphic designers. This is an insightful and inspirational exploration of one of design s most critical elements." Susan Cotler-Block, Chair, Communication Design Department, Fashion Institute of Technology

Edition details

• Publisher: Allworth Press
• Publication date: 2002
• Language: English
• ISBN 10: 1581152507
• ISBN 13: 9781581152500
• Binding: Paperback
• Edition number: 1
• Number of pages: 160