In this best-selling guide, now completely revised and expanded to cover digital resources, an internationally acclaimed artist reveals his guerilla tactics for using the media to build a successful art career.
Filled with innovative tips and advice for the fine artist on a budget, The Fine Artist's Guide to Marketing and Self-Promotion teaches you how to function as your own press agent. Learn how to create attention grabbing publicity videos, press releases, and e-mails; exhibit and publish your work in magazines and newspapers; assemble grant proposals; write effective résumés; use slides, CDs, Web sites, and other photographic and digital reproductions to get your work into the public eye, and how to qualify for arts-in-education residencies and artists’ communities."synopsis" may belong to another edition of this title.
By Jodi Duckett
Of The Morning Call
The word appears again and again in Julius Vitali's book, ''The Fine Artist's Guide to Marketing and Self Promotion,'' revised edition.
Persistence.
Persistence, Vitali writes, is a hungry artist's ally. Call and call and call. Write and write and write some more. Don't stop until you've talked directly to someone and then check back again.
The man knows what he's talking about. This article is about him, after all.
Vitali, an Emmaus resident and former executive director of Allentown's now-closed Open Space Gallery, has spent decades honing the techniques of self-promotion.
''I have been a professional artist living off my wits for more than 24 years,'' he writes.
His Fine Artist's Guide to Marketing and Self-Promotion (Allworth Press, $19.95, 239 pp.) serves two goals. It's a way to help people who are important to him -- fellow artists. But it's also a treasury of publicity for himself. The book includes the story of Vitali's life and his work and numerous photos of that work---digital photography and painting.
Marketing and self-promotion is essential for artists, Vitali says. No matter how good their work is, artists can't make a living if they don't have a place to show it or expose people to it. And that's particularly tough in today's economy.
''It's entirely possible you could have your work on a street corner someplace and be at the right place at the right time. But the odds are so high against that happening,'' says Vitali.
''I usually tell people that with the proliferation of arts degrees -- there must be 2,000 to 3,000 people who graduate a year -- the market has become hugely competitive. In order to be able to rise from those numbers you have to be able to know techniques and strategies.''
''The Fine Artist's Guide,'' first published in 1996, was long overdue for an update. Technology and the Internet have changed everything.
''When I was writing the book, Windows 95 was the operating system that was out there. You didn't have much memory or RAM. Now everything is much more sophisticated. You pretty much have to have access to a computer and a digital camera to compete as an artist,'' says Vitali.
For example, paper press releases and slides used to be the modus operandi. Now it's e-mail and digital images.
The book provides, in almost exhausting detail, the nuts and bolts of such things as:
Preparing press releases -- how many words, how to design them.
Describing and documenting your art -- quality of photos, types of images.
Setting up a home office -- necessary equipment and postal rates.
Finding exhibition space -- resources for research, types of exhibition/gallery opportunities.
Alternate sources of income -- freelance writing about your work, selling photographs.
The book also includes profiles of artists -- including Lehigh Valley artists such as Cynthia Rodriguez, Berrisford Boothe and Barnaby Ruhe. Vitali hopes the profiles will provide insight into the process of promoting yourself. They reveal, for example, how a small notice in a newspaper can lead to a a gallery show, which can lead to a grant, and then a show in a big city.
Vitali tells the story about how he created a buzz around his ''puddle portraits,'' which led to grant money, which led to an article in Newsday, which led to an appearance on ''The Late Show with David Letterman.''
Vitali says he believes most artists have ''some sort of rudimentary understanding, but there are refinements that my book gives people.''
Copyright (c) 2004, The Morning Call
"The Fine Artist's Guide to Marketing and Self-Promotion" was also recently featured in
Detroit's Metro Times
Salisbury Press
Business Lehigh Valley
The Artist's Magazine
"About this title" may belong to another edition of this title.
Shipping:
US$ 6.07
From United Kingdom to U.S.A.
Shipping:
FREE
Within U.S.A.
Book Description Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR013738085
Book Description Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00049736727
Book Description Paperback. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 0.95. Seller Inventory # G1581152817I2N00
Book Description Paperback. Condition: Very Good. Later Edition. ISBN 1581152817. Trade Paperback. Very good condition, with slight creasing to lower right corner of front cover and first few adjacent page corners. Tight, sound, unmarked copy. Revised edition. Seller Inventory # 6500970
Book Description Condition: Fine. Book is in Used-LikeNew condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear. 0.93. Seller Inventory # 1581152817-2-2
Book Description Condition: Good. Good condition. This is the average used book, that has all pages or leaves present, but may include writing. Book may be ex-library with stamps and stickers. 0.93. Seller Inventory # 353-1581152817-gdd
Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 1581152817-R
Book Description Paperback. Condition: New. Seller Inventory # Abebooks405139
Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 0.93. Seller Inventory # Q-1581152817