Design Management: Using Design to Build Brand Value and Corporate Innovation - Softcover

Borja De Mozota, Brigitte

Softcover

ISBN 10: 1581152833 ISBN 13: 9781581152838

Publisher: Allworth, 2003

Synopsis

Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance . . . contributing to brand value and corporate vision . . . and implementing design projects. What’s more, dozens of case studies, real-life examples, and leadership profiles illustrate essential theories from design, management, and marketing. An indispensable reference for every design and marketing professional. Copublished with the prestigious Design Management Institute in Boston Features case studies from leaders in design and marketing management

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

About this title

From the Publisher

Design Unlimited

A New Book by Brigitte Borja de Mozota Reveals the Hidden Powers of Successful Design Management

Businesses are discovering the power of design. From creating fresh products and packaging to designing letter heads, logos, or annual reports, designers have always contributed to a company’s value in innumerable ways. Yet few companies so far have strategically managed the business potential that can be the direct or indirect product of design projects and programs. DESIGN MANAGEMENT by the international researcher Brigitte Borja de Mozota now reveals how design can serve as a core driver of a company’s efficiency, economic success, and brand value. The first manual to cover the process of managing design comprehensively and in an international context and both from the designer’s and client’s perspective, Design Management is co-published by the Design Management Institute and Allworth Press.

From the Inside Flap

Advance Praise for Design Management

"Design Management is the Rosetta Stone of Design."—Gianfranco Zaccai, IDSA/ADI, Designer and Strategist, Founder and CEO, Design Continuum

"Design’s collective contribution toward quality, innovation, and user experience cannot be matched in any other single profession. This book shows how the equation works."—Bonnie B. Briggs, Head of Brand Strategy, Caterpillar Inc.

"This book provides a comprehensive treatment of important aspects of design management and makes a valuable contribution to the field. It is an essential reference resource for anyone interested in managing the design process and any company interested in enhancing the value of its products."—Professor Robert Veryzer, Ph.D., Rensselaer Polytechnic Institute

Edition details

• Publisher: Allworth
• Publication date: 2003
• ISBN 10: 1581152833
• ISBN 13: 9781581152838
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 288