Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage

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9781581153248: Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage

In one of the only books of its kind, a veteran design consultant offers the tools for success gained from nearly 30 years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, and as a means of getting approval for a design solution; and much, much more. · Covers all the essential elements comprising an effective design brief · Copublished with the prestigious Design Management Institute

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

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From the Publisher:

According to a recent survey by the Design Management Institute, development of truly useful design briefs is one of the top ten issues that design professionals struggle with on an on-going basis. This book reveals what every design manager must know to build and develop a strategic, business relevant design organization and process.

From the Inside Flap:

Praise for Creating the Perfect Design Brief

"This book offers plenty of solid advice on the means of effective design brief development. But its larger value lies in Phillips’ distilled wisdom in how to employ the design brief as a strategic design management tool. His is a virtually sure-fire formula for increasing design’s centrality to, and influence upon, corporate culture today."— Michael Eckersley, Principal, Human Centered

"The subject matter of this book is so important it should be required reading in every design school."—William J. Hannon, IDSA, FRSA, Professor Emeritus of Industrial Design, Massachusetts College of Art

"The Perfect Design Brief is the holy grail of the design profession. This book demonstrates how to formulate, refine and define a perfect design brief and remove any ambiguities from the communication process. Essential reading for all those who are engaged in managing design and creativity"— Stephen Conlon, Managing Director, Design and Marketing Management Ltd.

"Phillips has successfully dropped design into the center of a successful business and business thinking into the center of a successful design organization." —Mark Oldach, Partner and Strategist, VSA Partners, Inc.

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Phillips, Peter L.
Published by Allworth Press (2004)
ISBN 10: 1581153244 ISBN 13: 9781581153248
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Phillips, Peter L.
Published by Allworth Press (2004)
ISBN 10: 1581153244 ISBN 13: 9781581153248
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