Items related to Communication Design: Principles, Methods, And Practice
Synopsis
Graphic design students will get a firm grip on the theory and practice of communication design with this unique work that inspires young designers to look beyond aesthetic concerns and develop an integrated, multidimensional understanding of this ever-changing field. New designers learn how to approach design problems in a methodical, professional manner; how the human mind interprets visual and verbal messages; how technology choices impact the design process; how design is used in the service of information and persuasion; and what it means to design for noncommercial advertising and political propaganda. Complete with practical examples, case studies, and cutting-edge research, this primer is a springboard to integrated, contemporary communication design.
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About the Author
Jorge Frascara is the former chairman of art and design at the University of Alberta, Canada, where he currently teaches communication design. He lives in Alberta, Canada.
Review
"This book is an indispensible introduction to visual communication design, Jorge Frascara's expanded vision of what designers previously called 'graphic design.' The author understands visual communication to be a social process and takes great pains to explain how the formal aspects of design contribute to achieving social ends." (Victor Margolin, Professor of Design History, University of Illinois, Chicago)
"About this title" may belong to another edition of this title.
- PublisherAllworth Pr
- Publication date2004
- ISBN 10 1581153651
- ISBN 13 9781581153651
- BindingPaperback
- LanguageEnglish
- Number of pages207
- Rating
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