Thinking in Type: The Practical Philosophy of Typography - Softcover

White, Alex W.

Softcover

ISBN 10: 1581153848 ISBN 13: 9781581153842

Publisher: Allworth, 2004

Synopsis

With this visually stunning primer, designers will develop the skills and vision to produce truly innovative, eye-catching type design. All of the basics about type design are covered and in-depth information is provided on more advanced topics such as the differences between type applications, how typography creates identity, and what readers look for and respond to. Using more than 2,000 images from the 18th century up to the present day, this book can be used as a first exposure primer for students and as a reader for professionals.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

About this title

From the Author:

This book is now out of print, though a few copies are still available here and there.
The second edition of this book, titled Listening to Type: Making Language Visible is available. It is vastly larger in both page size and page count and it is full color. The title was changed to reduce confusion with a book that has a very similar title and which came out a few weeks after my book. It was a complication that none of the authors or their publishers anticipated and shows how a good idea pops into the world simultaneously in more than one place when it is exactly ready.

About the Author:

Alex W. White is the author of The Elements of Graphic Design: Space, Unity, Page Architecture, and Type, Listening to Type: Making Language Visible, and Advertising Design and Typography. His books are used by professionals and as university texts the world over. He is chairman emeritus of the Type Directors Club and has taught graphic design and typography for thirty years at Parsons School of Design, Syracuse University, and the Hartford Art School. He is the chairman of the graduate program in design management at the Shintaro Akatsu School of Design at the University of Bridgeport in Connecticut. He holds an MFA in Advertising Design from Syracuse University and a BFA in Graphic Design from Kent State University.

About this edition

• Publisher: Allworth
• Publication date: 2004
• ISBN 10: 1581153848
• ISBN 13: 9781581153842
• Binding: Paperback
• Edition number: 1
• Number of pages: 224