Synopsis
How can design be used to solve business problems? That's the question answered, in many innovative ways, by Building Design Strategy. Thomas Lockwood, Mark Dziersk, EunSool Kwon, Arnold Levin, Laura Weiss, and many more top-name contributors share their experience and insights. Topics explore the full range of issues including developing tangible design strategies, using design to convey ideas, choosing worthwhile projects to help business growth, and using design to create fiercely loyal customers.
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About the Author
Thomas Lockwood is the co-author and editor of four books: Design Thinking (2010), The Handbook of Design Management (2011), Corporate Creativity (2008) and Building Design Strategy (2007). He is one of the few people in the world with a Ph.D. in Design Management, and is recognized as a thought leader at integrating design and innovation practice into business and building great design and UX organizations.
Lockwood is a design adviser to companies and to countries, a frequent design award judge, and has been a keynote speaker and led workshops in over 20 countries. He is the President of Lockwood Resource, an international consulting and recruiting firm specializing in building great design, UX and innovation leadership organizations. Tom was previously the President of the Design Management Institute, DMI, a Design Director at Sun Microsystems and StorageTek, a principal, Creative Director and Art Director in several design and branding firms. He blogs about Design and Innovation leadership for Fast Company fastcodesign.com/user/thomas-lockwood and at Lockwood Resource: lockwoodresource.com/
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Building Design Strategy : Using Design to Achieve Key Business Objectives
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Building Design Strategy : Using Design to Achieve Key Business Objectives
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