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Synopsis
Design Thinking confirms that design, as a process and as an output, has greater opportunity to add value to the triple bottom line than any other business function. Ranked in the top 100 best seller list by Amazon in design, marketing, and communication book categories, Design Thinking explores point-of-views, techniques, methods, and hands-on case studies from international thought leaders. It covers design thinking methods; design thinking in service design; design thinking in brand building; and design thinking in creating customer experiences. The book includes insights by Thomas Lockwood along with 24 contributing authors.
"In this compilation of essays from many of design's biggest thinkers, Lockwood pushes forward our understanding of the intersection of design and business. I found it a treat for both sides of my brain."
Roger Martin, author, The Opposable Mind; Dean, The Rotman School of Management, University of Toronto
"A much-needed book, which paves the way towards a better understanding of design thinking and it's power. A fundamental reading for all those who like to grasp the multifaceted nature of design."
Roberto Verganti, author, Design Driven Innovation; Professor of Innovation, Politecnico di Milano
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About the Author
Thomas Lockwood is the co-author and editor of four books: Design Thinking (2010), The Handbook of Design Management (2011), Corporate Creativity (2008) and Building Design Strategy (2007). He is one of the few people in the world with a Ph.D. in Design Management, and is recognized as a thought leader at integrating design and innovation practice into business and building great design and UX organizations.
Lockwood is a design adviser to companies and to countries, a frequent design award judge, and has been a keynote speaker and led workshops in over 20 countries. He is the President of Lockwood Resource, an international consulting and recruiting firm specializing in building great design, UX and innovation leadership organizations. Tom was previously the President of the Design Management Institute, DMI, a Design Director at Sun Microsystems and StorageTek, and a principal, Creative Director and Art Director at several design and branding firms. He blogs about Design and Innovation leadership for Fast Company fastcodesign.com/user/thomas-lockwood and at Lockwood Resource: lockwoodresource.com/
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Design Thinking: Integrating I
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Design Thinking: Integrating I
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Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
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Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
Seller: Zoom Books East, Glendale Heights, IL, U.S.A.
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Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZEV.1581156685.VG
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Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
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Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
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Allworth Press (edition 1), 2009
ISBN 10: 1581156685
ISBN 13: 9781581156683
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Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
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Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
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Paperback. Condition: Very Good. This thought-provoking and inspirational book covers such topics as: developing a solid creative process through Visual Reflection Notebooks and Bring Play to Work; understanding the artist's unique identity in relation to the larger culture; building systems of support and collaboration; explaining how an artist's needs and passions can lead to innovation and authenticity; using language to inspire visual creativity; responding to the Internet and changing concepts of what is public and private; and accepting digression as a creative necessity. Through the exercises and techniques outlined in Art Without Compromise*, the reader will develop new confidence to pursue individual goals and inspiration to explore new paths, along with motivation to overcome creative blocks. With a revised understanding of the relevance in their own work within the sphere of contemporary culture, the artist will come away with a clearer perspective on his or her past and future work and a critical eye for personal authenticity. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers. Seller Inventory # CIN1581156685VG
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Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1581156685I4N00
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Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1581156685I4N00