The Photographer's Guide to Marketing and Self-Promotion - Softcover

Piscopo, Maria

Softcover

ISBN 10: 1581157142 ISBN 13: 9781581157147

Publisher: Allworth, 2010

Synopsis

This fourth edition is updated throughout with the best current marketing and promotional practices, including using e-mail, social media, and effective Web sites; what's new in photography portfolios; how to shoot what you want and sell it too; plus 25 in-depth case studies interviewing top photographers in commercial, editorial, wedding, portrait, event, and fine art photography. Promotion pieces, portfolios, researching and winning clients, negotiating rates, finding and working with reps, computers, and the ethics of good business are just a few of the topics covered. Real-life examples, case studies, and interviews, clearly show photographers how to build a satisfying and lucrative career.

About this title

Review:

Marketing your photographic services is a whole new ballgame in the '90s. Piscopo, a seasoned photographer's rep, cuts through all the bull that comprises so many "how-to-sell" books and helps the reader assemble a personal marketing strategy that should go a long way toward achieving the desired results. She discusses publicity, direct mail, networking, how to research prospective clients and keep established ones coming back; she also covers the basics of computer hardware and software, and explains digital imaging in depth.

From the Publisher:

Through real-life examples, case studies, and interviews, The Photographer's Guide to Marketing and Self-Promotion condenses theory into practical, easy-to-follow instruction. No one attempting to promote and sell photography today can afford to be without the proven-successful techniques contained within this classic handbook.

About this edition

• Publisher: Allworth
• Publication date: 2010
• ISBN 10: 1581157142
• ISBN 13: 9781581157147
• Binding: Paperback
• Edition number: 4
• Number of pages: 256