Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage

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9781581159141: Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage

Learn how to present and address your corporation’s design needs in a way that gets results!

In the only book of its kind, now revised and updated with the latest research on the topic, veteran design consultant Peter L. Phillips offers the tools for success gained from nearly thirty years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, as a means of getting approval for a design solution, and much, much more. By covering all of the essential elements of an effective design brief, this unique and empowering guide will help you to ensure that the goals of your corporate design strategy are met. 40 black & white illustrations

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In the only book of its kind, now revised and updated with the latest research on the topic, veteran design consultant Peter L. Phillips offers the tools for success gained from nearly thirty years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, as a means of getting approval for a design solution, and much, much more. By covering all of the essential elements of an effective design brief, this unique and empowering guide will help you to ensure that the goals of your corporate design strategy are met.

About the Author:

Peter L. Phillips is an internationally recognized expert in developing corporate design management strategies and programs. He has more than thirty years of experience as a senior corporate design manager, consultant, author, and lecturer. He distinguished himself in the corporate world as director of corporate design for the Gillette Company and as director of corporate identity and design for Digital Equipment Corporation. In both positions, he had global responsibilities for managing strategic design functions. He lives in Marblehead, Massachusetts.

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Book Description Allworth Press,U.S., United States, 2012. Paperback. Book Condition: New. 2nd ed.. 206 x 137 mm. Language: English . Brand New Book. In the only book of its kind, now revised and updated, a veteran design consultant offers the tools for success gained from nearly 30 years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, and as a means of getting approval for a design solution; and much, much more. Bookseller Inventory # AAS9781581159141

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Book Description Allworth Press,U.S. Paperback. Book Condition: new. BRAND NEW, Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage, Peter L. Phillips, In the only book of its kind, now revised and updated, a veteran design consultant offers the tools for success gained from nearly 30 years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, and as a means of getting approval for a design solution; and much, much more. Bookseller Inventory # B9781581159141

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Book Description Allworth Press. Paperback. Book Condition: New. Paperback. 240 pages. Dimensions: 8.1in. x 5.4in. x 0.8in.In the only book of its kind, now revised and updated with the latest research on the topic, veteran design consultant Peter L. Phillips offers the tools for success gained from nearly thirty years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, as a means of getting approval for a design solution, and much, much more. By covering all of the essential elements of an effective design brief, this unique and empowering guide will help you to ensure that the goals of your corporate design strategy are met. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9781581159141

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