Advertising Strategy (First Edition) - Softcover

Brian Sternthal; Derek D. Rucker

Softcover

ISBN 10: 1581526865 ISBN 13: 9781581526868

Publisher: Copley Custom Textbooks, 2009

Synopsis

Great book used at many top ten business schools

About this title

About the Author

Brian Sternthal is the Mondelez International Chair in Marketing at the Kellogg School of Management, Northwestern University. He holds a Ph.D. in Consumer Research from The Ohio State University. His research focuses on the factors that influence the persuasive impact of advertising messages. They appear in the Journal of Consumer Psychology, Journal of Consumer Research, and Journal of Marketing Research. He teaches advertising strategy at the Kellogg School of Management.

Derek D. Rucker is the Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing at the Kellogg School of Management, Northwestern University, where he teaches advertising strategy. He received his Ph.D. in Psychology from The Ohio State University. His work focuses on understanding consumer persuasion, power insight, and confidence. This work has appeared in scholar outlets such as the Journal of Consumer Psychology, Journal of Consumer Research, and Journal of Marketing Research.

Edition details

• Publisher: Copley Custom Textbooks
• Publication date: 2009
• Language: English
• ISBN 10: 1581526865
• ISBN 13: 9781581526868
• Binding: Perfect Paperback
• Number of pages: 244