Synopsis
Great book used at many top ten business schools
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About the Author
Brian Sternthal is the Mondelez International Chair in Marketing at the Kellogg School of Management, Northwestern University. He holds a Ph.D. in Consumer Research from The Ohio State University. His research focuses on the factors that influence the persuasive impact of advertising messages. They appear in the Journal of Consumer Psychology, Journal of Consumer Research, and Journal of Marketing Research. He teaches advertising strategy at the Kellogg School of Management.
Derek D. Rucker is the Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing at the Kellogg School of Management, Northwestern University, where he teaches advertising strategy. He received his Ph.D. in Psychology from The Ohio State University. His work focuses on understanding consumer persuasion, power insight, and confidence. This work has appeared in scholar outlets such as the Journal of Consumer Psychology, Journal of Consumer Research, and Journal of Marketing Research.
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Advertising Strategy
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Copley Custom Textbooks, 2011
ISBN 10: 1581527640
ISBN 13: 9781581527643
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Advertising Strategy
Published by
Copley Custom Textbooks, 2011
ISBN 10: 1581527640
ISBN 13: 9781581527643
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Advertising Strategy
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ISBN 13: 9781581527643
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Advertising Strategy
Published by
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ISBN 10: 1581527640
ISBN 13: 9781581527643
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Advertising Strategy
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ISBN 13: 9781581527643
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ISBN 13: 9781581527643
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