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Lipton, Ronnie Designing Across Cultures ISBN 13: 9781581801941

Designing Across Cultures - Hardcover

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9781581801941: Designing Across Cultures

Synopsis

Designing Across Cultures shows designers how to create effective advertisements and designs for other ethnic groups by understanding which symbols, images, colors and typography they find most appealing--and which they don't.

Freelancers and graphic design agencies alike will find this book invaluable. It features examples, case studies, before & after comparisons and the dos and don'ts of designing for other cultures. Also included are interviews with heads from some of the leading agencies, providing even more great advice for designers.

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About the Author

Ronnie Lipton, an award-winning journalist and designer, is the owner/director of Transform & Function, a Maryland-based firm specializing in consulting and training organizational communicators in effective design and writing. She teaches at George Washington University's Center for Professional Development and for Dynamic Graphics Educational Foundation. Ronnie lives with her husband, Jeff Young, in Potomac, Maryland.

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  • PublisherHOW Books
  • Publication date2002
  • ISBN 10 1581801947
  • ISBN 13 9781581801941
  • BindingHardcover
  • LanguageEnglish
  • Edition number1
  • Number of pages192
  • Rating
    • 3.50 out of 5 stars
      8 ratings by Goodreads

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Lipton, Ronnie
Published by HOW Books, 2002
ISBN 10: 1581801947 ISBN 13: 9781581801941
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ISBN 10: 1581801947 ISBN 13: 9781581801941
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ISBN 10: 1581801947 ISBN 13: 9781581801941
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Ronnie Lipton,
Published by How Design Books March 2002, 2002
ISBN 10: 1581801947 ISBN 13: 9781581801941
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Hardcover. Condition: Used - Very Good. The tremendous practicality of these clever little design books has made them enormously popular among idea-hungry designers. Each one presents hundreds of creative variations on a key design element -- from type and graphics to layouts and color. They are sure to offer an elegant solution to any design challenge -- even under a tight deadline. Each book is portable, packed with inspiration and neatly packaged in a colorful, sturdy vinyl jacket. Designing Across Cultures shows designers how to create effective advertisements and designs for other ethnic groups by understanding which symbols, images, colors and typography they find most appealing -- and which they don't. Freelancers and graphic design agencies alike will find this book invaluable. It features examples, case studies, before & after comparisons and the dos and don'ts of designing for other cultures. Also included are interviews with heads from some of the leading agencies, providing even more great advice for designers. X-Library copy. School stamp on inside cover. Binding tight no interior marks. Seller Inventory # 304940

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Ronnie Lipton,
Published by How Design Books March 2002, 2002
ISBN 10: 1581801947 ISBN 13: 9781581801941
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Seller: Hennessey + Ingalls, Los Angeles, CA, U.S.A.

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Hardcover. Condition: Used - Very Good. The tremendous practicality of these clever little design books has made them enormously popular among idea-hungry designers. Each one presents hundreds of creative variations on a key design element -- from type and graphics to layouts and color. They are sure to offer an elegant solution to any design challenge -- even under a tight deadline. Each book is portable, packed with inspiration and neatly packaged in a colorful, sturdy vinyl jacket. Designing Across Cultures shows designers how to create effective advertisements and designs for other ethnic groups by understanding which symbols, images, colors and typography they find most appealing -- and which they don't. Freelancers and graphic design agencies alike will find this book invaluable. It features examples, case studies, before & after comparisons and the dos and don'ts of designing for other cultures. Also included are interviews with heads from some of the leading agencies, providing even more great advice for designers. Very nice clean, tight copy free of any marks. wrapped in complimentary Brodart dust jacket protector. Seller Inventory # 304871

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hardcover. Condition: New. Hardback with dust jacket. Dust jacket is in good condition. Cover edges and corners in good shape. Spine is tight. Pages are clean, no markings, notes or stains. Ships from Friends bookstore to benefit Beaverton (Oregon) library. Seller Inventory # mon0000043673

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