Designers In Handcuffs: How To Create Great Graphics When . . .

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9781581803310: Designers In Handcuffs: How To Create Great Graphics When . . .
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Even when they’re working on dream projects, graphic designers often find themselves hampered by tight deadlines and even tighter budgets. This title tells busy professionals how to safeguard their creativity when the odds are stacked against them. Readers will find a host of war stories from fellow designers along with straightforward advice for overcoming such common creativity issues as: Budget limitations Difficult client communications Deadline pressures Artwork limitations They’ll also find out how to deal with less frequent—but equally devastating—problems like computer failure and personnel losses. With this book’s mix of advice and practical tips, designers of all levels can break out of the handcuffs to wow their clients and peers—no matter what they have to work with.

Pat Knapp has been writing about design for more than a decade. She’s a frequent contributor to HOW magazine and the author of Designing Corporate Identity. She lives in Cincinnati, Ohio.

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"When you have a good rationale for your design solution, you can employ it to both explain your idea as well as defend your design solution." "You must be able to manage expectations. You can have it cheap. You can have it fast. You can have it good. But you can't have it cheap, fast and good. Pick any two."

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