Making News: A Straight-Shooting Guide to Media Relations - Softcover

David Henderson

Softcover

ISBN 10: 158348468X ISBN 13: 9781583484685

Publisher: iUniverse, 2008

Synopsis

Making News: A Straight-Shooting Guide to Media Relations is an insider's look at today's changing news media with essential tips for:How to ensure your story will be chosen as today's newsHow to gain credibility and achieve effective coverageHow to better communicate with reporters, editors and producersHow to use media coverage to build a distinctive brand imageFrom the perspective of an accomplished expert and with advice from leading journalists, Making News provides a deeper understanding of how the news business functions, how journalists judge the value of a legitimate story and how you can communicate with the media to achieve outstanding results. PRAISE FOR DAVID HENDERSON"Public relations is never as easy as it looks. So you are lucky to be reading this book, for few know PR as well as David Henderson. A skilled correspondent and a gifted man, David knows both sides of the process of delivering a message."-Harry SmithCBS News"David Henderson has worked both sides of the street-as a reporter and an advocate. He has that double advantage of knowing a story and knowing how to sell it."-Richard SerranoLos Angeles Times

About this title

About the Author

David Henderson is a writer, veteran public relations agency executive and Emmy Award-winning former CBS News correspondent. He is a keynote speaker at strategic communications and media relations workshops and a lecturer at the University of Virginia. Henderson lives in Alexandria, Virginia.

About this edition

• Publisher: iUniverse
• Publication date: 2008
• ISBN 10: 158348468X
• ISBN 13: 9781583484685
• Binding: Paperback
• Number of pages: 226