Sandu Publishing Big Brand Theory

ISBN 13: 9781584234456

Big Brand Theory

4.5 avg rating
( 14 ratings by Goodreads )
 
9781584234456: Big Brand Theory
View all copies of this ISBN edition:
 
 

Big Brand Theory is a spectacular best of compilation featuring the highest-profile branding campaigns and providing an invaluable resource guide for those wishing to understand the key elements of a successful brand. Case studies for key players such as Adidas, Colette, Converse, Starbucks, H&M, Nike, Isse Miyake, Lacoste, Levi's, Thonik, UNIQLO, and many more illustrate the crucial design elements essential to crafting a youthful and dynamic corporate identity. Examination of each branding concept is multi-faceted, with examples devoted to not just one, but many elements utilized in major campaigns: for example, Nike s featured campaigns include individual product packaging, posters, store displays, athletic wear, retail bags and boxes, corporate giveaways, and high-end designer products and gifts. Richly illustrated, Big Brand Theory is an indispensable guide through a variety of industries to reveal what really works in the world of branding.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Sandu Publishing
Published by Gingko Press (2011)
ISBN 10: 1584234458 ISBN 13: 9781584234456
New Hardcover Quantity Available: 2
Seller:
Murray Media
(NORTH MIAMI BEACH, FL, U.S.A.)
Rating
[?]

Book Description Gingko Press, 2011. Hardcover. Condition: New. Never used!. Seller Inventory # P111584234458

More information about this seller | Contact this seller

Buy New
US$ 368.31
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

2.

Sandu Publishing
Published by Gingko Press (2011)
ISBN 10: 1584234458 ISBN 13: 9781584234456
New Hardcover Quantity Available: 2
Seller:
Save With Sam
(North Miami, FL, U.S.A.)
Rating
[?]

Book Description Gingko Press, 2011. Hardcover. Condition: New. Brand New!. Seller Inventory # VIB1584234458

More information about this seller | Contact this seller

Buy New
US$ 377.69
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

3.

Sandu Publishing
Published by Gingko Press (2011)
ISBN 10: 1584234458 ISBN 13: 9781584234456
New Hardcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description Gingko Press, 2011. Condition: New. book. Seller Inventory # M1584234458

More information about this seller | Contact this seller

Buy New
US$ 887.60
Convert currency

Add to Basket

Shipping: US$ 3.27
Within U.S.A.
Destination, rates & speeds