Effective visual communication is not an accidental occurrence, but the result of serious intention on the part the designer to balance all aspects of the design. This is often achieved through careful application of proportion based on certain guiding principles long in existence: the golden ratio, or divine proportion, and the Fibonacci sequence. Both mathematical constructs that mirror patterns found throughout nature, from leaves and shells to sunflowers and pinecones. Artists and designers have made use of these principles for centuries to create work with long lasting appeal, from renaissance paintings to modern logos. Following a practical overview, Visual Harmony presents a survey of contemporary graphic design that all exhibits this masterful use of proportion.
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Pp. Condition: Gut. 27 cm ; Großformatige englischsprachige Hardcoverausgabe, 239 Seiten mit zahlreichen Abbildungen. Äußerlich mit kleinen Gebrauchsspuren. Gutes Exemplar (good Condition). hw718 ISBN: 9781584236191. Seller Inventory # 105219
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Seller: Bookbot, Prague, Czech Republic
Hardcover. Condition: Fine. Leichte Risse. Effective visual communication is not an accidental occurrence, but rather is the result of serious intention on the part of the designer to balance all aspects of the design. This is often achieved through careful application of proportion based on guiding principles that are here detailed; the golden ratio, 'divine proportion' and the Fibonacci sequence. By way of 1200 full-colour illustrations, the way in which modern design is utilising these ancient principles is explored. Seller Inventory # 3791e74f-8ba6-41b2-b243-9bdea7e510c4
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Seller: Toscana Books, AUSTIN, TX, U.S.A.
Hardcover. Condition: new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks. Seller Inventory # Scanned1584236191
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