Visual Harmony: Proportion in Graphic Design - Hardcover

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9781584236191: Visual Harmony: Proportion in Graphic Design

Synopsis

Effective visual communication is not an accidental occurrence, but the result of serious intention on the part the designer to balance all aspects of the design. This is often achieved through careful application of proportion based on certain guiding principles long in existence: the golden ratio, or divine proportion, and the Fibonacci sequence. Both mathematical constructs that mirror patterns found throughout nature, from leaves and shells to sunflowers and pinecones. Artists and designers have made use of these principles for centuries to create work with long lasting appeal, from renaissance paintings to modern logos. Following a practical overview, Visual Harmony presents a survey of contemporary graphic design that all exhibits this masterful use of proportion.

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Other Popular Editions of the Same Title

9789881470300: Visual Harmony: Proportion in Graphic Design

Featured Edition

ISBN 10:  9881470307 ISBN 13:  9789881470300
Publisher: SendPoints Publishing Company Ltd, 2015
Hardcover