Visual Design Fundamentals: A Digital Approach (Charles River Media Graphics)

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9781584502593: Visual Design Fundamentals: A Digital Approach (Charles River Media Graphics)

Today's technology makes the creation of brilliant, computer-generated designs and images possible for anyone with the right tools. But before you put these tools to work, you need to understand how to apply the principles of design to ensure that your designs really entertain and communicate effectively. Visual Design Fundamentals: A Digital Approach teaches these principles and provides artists and designers with the foundation and background they need to understand the art of two-dimensional design. This full color book begins with an exploration through the classic elements of design (line, shape, form, value, color, and texture) and their relationship with balance, harmony, variety, and other classic design principles. The theories presented are well-established ideas in all forms of two-dimensional art and design, including drawing, painting, printmaking, graphics, and general design. These principles may also be applied to interior design, architecture, and industrial design. The various ideas covered are illustrated and taught through a variety of projects that use basic computer skills and techniques. The tutorials are designed to address classic tools and procedures common to all drawing and paint programs such as Adobe Illustrator CS and Adobe Photoshop CS.

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About the Author:

Alan Hashimoto (Logan, UT) is an associate professor in the field of graphic design and computer art at Utah State University. He has created over 400 nationally published visual design solutions for more than a hundred national and international corporations, advertising firms, and design studios.His design experience includes corporate identities, packaging, editorial layout, illustration, interactive design, and animation. He is also the author of the first edition of Visual Design Fundaments: A Digital Approach.

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