Catalog Book INTL, The: Designs for Caralogs and Direct Mail - Hardcover

Visual Reference Publications

Hardcover

ISBN 10: 1584710977 ISBN 13: 9781584710974

Publisher: Harper, 2007

Synopsis

Catalogs, direct mail, and e-commerce websites are selling more products than ever before--more than $120 billion in sales annually. How can designers make their catalogs stand out from all the many, many others out there? The Catalog Book showcases an incredible selection of outstanding and innovative catalogs, direct mail pieces, and e-commerce sites that lead the pack in successfully projecting a brand image and selling merchandise. Full-color pictures plus brief, insightful commentary tell the story of great design and great marketing. Whether the client is selling electronics or earrings, sportswear or salami, The Catalog Book is the complete guide to creating cutting-edge catalogs that make a compelling statement to the consumer. * A must-have for designers who want to move merchandise and build brand image

* The latest, most innovative catalogs, direct mail pieces, and e-commerce websites

* Full-color pictures plus insightful commentary from a direct-mail expert

Edition details

• Publisher: Harper
• Publication date: 2007
• Language: English
• ISBN 10: 1584710977
• ISBN 13: 9781584710974
• Binding: Hardcover
• Edition number: 1
• Number of pages: 175