Geschäftsdeutsch: An Introduction to German Business Culture introduces the students to the language of business German. It is foremost a language book, with the goal of increasing the students’ knowledge and interest in Germany’s national and global economy. The language, topics and skill-building exercises offer an excellent preparation for students who, after two years of college-level German, plan to pursue careers in international business. At the same time, the materials are appropriate for students, such as German majors or minors, who have chosen business German as an elective course.
Up-to-date information and current terminology treat the twelve chapters which can be used independently from each other. Grammar is highlighted in nine chapters where certain grammatical points are important for classroom discussions. While no one textbook can cover all topics of interest in business German, Geschäftsdeutsch: An Introduction to German Business Culture presents the most popular ones and teaches and practices the essential skills necessary for proficiency in the world of German business.
Geschäftsdeutsch: An Introduction to German Business Culture has been classroom-tested and includes comments and suggestions from students. The twelve chapters are organized around major business and economic topics of primary interest to those in the German and European business worlds.
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"synopsis" may belong to another edition of this title.
Geschäftsdeutsch: An Introduction to German Business Culture
Geschäftsdeutsch introduces the students to the language of business German. It is foremost a language book, with the goal of increasing the students’ knowledge and interest in Germany’s national and global economy.
While no one textbook can cover all topics of interest in business German, Geschäftsdeutsch presents the most popular ones and teaches and practices the essential skills necessary for proficiency in the world of German business. Geschäftsdeutsch has been classroom-tested and includes comments and suggestions from students.
Key Features
The explanations are clear and complete. This textbook will meet the objectives of (a) course(s), which prepare(s) students for the Business German Exam of the Goethe Institute. I am particularly pleased to see the addition of Web-based activities.
—Dr. William E. Petig, Stanford University
... a coherent and well-conceptualized sequence ... explanations are clear and didactically sound. All chapters contain vocabulary lists with English translations which makes the book even more valuable for American students who are not always skilled in finding their own translations.
—Sandra L. Summers, University of North Carolina at Chapel Hill, NC
"About this title" may belong to another edition of this title.
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