Guerrilla Marketing: The Best of Guerrilla Marketing (Bigwig Briefs) - Softcover

Levinson, Jay Conrad

Softcover

ISBN 10: 1587620677 ISBN 13: 9781587620676

Publisher: Aspatore Books, 2001

Synopsis

Best selling author Jay Levinson shares the now world famous principles behind guerrilla marketing, in the first ever "brief" written on the subject. Items discussed include the Principles Behind Guerrilla Marketing, What Makes a Guerrilla, Attacking the Market, Everyone Is a Marketer, Media Matters, Technology and the Guerrilla Marketer, and Dollars and Sense. A must have for any big time marketing executive, small business owner, entrepreneur, marketer, advertiser, or any one interested in the amazing, proven power of guerrilla marketing.

About this title

From the Publisher:

Bigwig Briefs features condensed business intelligence from industry insiders and are the best way for business professionals to stay on top of the most pressing issues. The Bigwig Briefs books are written by C-level (CEO, CTO, CFO, CMO, COO) executives from over half of the Fortune 100 companies and other leading executives. There are two types of Bigwig Briefs books: the first is a compilation of excerpts from various executives on a topic, while the other is a book written solely by one individual on a specific topic. Bigwig Briefs is also the first interactive book series for business professionals whereby individuals can submit excerpts (50 to 5,000 words) for upcoming briefs on a topic they are knowledgeable on or submit an idea to write an entire Bigwig Brief. Bigwig Briefs is revolutionizing the business book market by providing the highest quality content, written by leading executives, in the most condensed format possible for business book readers worldwide. Bigwig Briefs include Management & Leadership, The Golden Rules of the Internet Economy (After the Shakedown), Venture Capital, Human Resources & Building a Winning Team, Online Advertising, Startups Keys to Success, Guerrilla Marketing, Term Sheets & Valuations, Become a CEO, Become a VP of Marketing, Become a CTO, Become a VP of BizDev, Become a CFO, The Art of Deal Making, Career Options for Law School Students, Career Options for MBAs, Small Business Internet Advisor, and more...

About this edition

• Publisher: Aspatore Books
• Publication date: 2001
• ISBN 10: 1587620677
• ISBN 13: 9781587620676
• Binding: Paperback
• Number of pages: 96