Software Product Management: Managing Software Development from Idea to Product to Marketing to Sales (Execenablers)

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9781587622021: Software Product Management: Managing Software Development from Idea to Product to Marketing to Sales (Execenablers)
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Software Product Management decodes the software product management process with an emphasis on coordinating the needs of stakeholders ranging from engineering, sales, and product support to technical writing and marketing. Based on real-world experience in managing the development of enterprise software, this book details how a team can work together smoothly to achieve their goal of releasing a superior software product on time.

Instead of being a step-by-step cookbook that attempts to meet everyone’s needs, the book guides managers to develop the framework appropriate for their organizations and company goals, understand the tradeoffs, and make the right decisions. The book also addresses the challenges of product management in a period of increased commoditization of software technology products. By providing a historical context for the evolution of today’s software marketplace, it presents ideas for prospering in a still rapidly changing environment.

Dispensing practical, usable information for experts and novices alike, Software Product Management is quickly becoming the go-to reference in the library of every product manager, programmer, CTO, and entrepreneur and anyone interested personally or professionally in software.

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About the Author:

Daniel Conde has extensive experience in business development, product management, and product marketing at an array of leading-edge technology companies including Microsoft Corporation, Digital Equipment Corporation, and Xerox Corporation. He lives in New York City.

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Other Popular Editions of the Same Title

9788170946458: Software Product Management

Featured Edition

ISBN 10:  817094645X ISBN 13:  9788170946458
Publisher: Orient Paperbacks,India, 2006
Softcover

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