The Food & Beverage Industry: Industry Leaders from Wise Foods, The Dannon Company, Inc., Samuel Adams & More on Manufacturing, Marketing and Distributing the Edible Goods that Sell (Inside The Minds) - Softcover

Aspatore Books

9781587622793: The Food & Beverage Industry: Industry Leaders from Wise Foods, The Dannon Company, Inc., Samuel Adams & More on Manufacturing, Marketing and Distributing the Edible Goods that Sell (Inside The Minds)

Softcover

ISBN 10: 1587622793 ISBN 13: 9781587622793

Publisher: Aspatore Books, 2004

Inside the Minds: The Food & Beverage Industry is an authoritative, insider's perspective on the ins and outs of this dynamic industry and the future of the business, on a global scale. Featuring Chairmen, Presidents, and CEOs from some of the top food and beverage companies across the nation, this book provides a broad, yet comprehensive overview of the current shape and future state of this ever-evolving, fast-paced industry. Discussing food trends and changes as well as the vital importance of strategic advertising and maintaining customer touch-points, covering everything from manufacturing to marketing, these authorities offer practical and adaptable strategies for continued innovation in developing and positioning products that sell. Raising critical points around the essentiality of good customer service and developing relationships with retailers and distributors, these leaders articulate the finer points around the industry now, and what will hold true into the future. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great minds of today, as experts offer a wealth of details around what it takes to secure long-term success in this fascinating industry.

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From the Publisher:

This book is by:

Richard C. Robertson, President & CEO, Wise Foods – A Glimpse of What Makes "The Wise Owl" Tick

Jim Koch, Founder & Brewer, The Boston Beer Company – Brewing for Quality

Herman Goelitz Rowland, Sr., Chairman of the Board, Jelly Belly Candy Company – Success in the Candy Industry

Thomas Kunz, President & CEO, The Dannon Company, Inc. – Taking Quality and Innovation to Creamy New Heights

J. Darius Bikoff, Founder & CEO, Energy Brands Inc. – Connecting Your Brand with the Customer

Christopher J. New, CEO, Galaxy Nutritional Foods Company – When Consumers Demand, Cash Flows

Peter van Stolk, Founder, President, CEO & Director - Jones Soda Co. – Changing the Rules for Successful Selling

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