Inside the Minds: The Food & Beverage Industry is an authoritative, insider's perspective on the ins and outs of this dynamic industry and the future of the business, on a global scale. Featuring Chairmen, Presidents, and CEOs from some of the top food and beverage companies across the nation, this book provides a broad, yet comprehensive overview of the current shape and future state of this ever-evolving, fast-paced industry. Discussing food trends and changes as well as the vital importance of strategic advertising and maintaining customer touch-points, covering everything from manufacturing to marketing, these authorities offer practical and adaptable strategies for continued innovation in developing and positioning products that sell. Raising critical points around the essentiality of good customer service and developing relationships with retailers and distributors, these leaders articulate the finer points around the industry now, and what will hold true into the future. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great minds of today, as experts offer a wealth of details around what it takes to secure long-term success in this fascinating industry.
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This book is by:
Richard C. Robertson, President & CEO, Wise Foods – A Glimpse of What Makes "The Wise Owl" Tick
Jim Koch, Founder & Brewer, The Boston Beer Company – Brewing for Quality
Herman Goelitz Rowland, Sr., Chairman of the Board, Jelly Belly Candy Company – Success in the Candy Industry
Thomas Kunz, President & CEO, The Dannon Company, Inc. – Taking Quality and Innovation to Creamy New Heights
J. Darius Bikoff, Founder & CEO, Energy Brands Inc. – Connecting Your Brand with the Customer
Christopher J. New, CEO, Galaxy Nutritional Foods Company – When Consumers Demand, Cash Flows
Peter van Stolk, Founder, President, CEO & Director - Jones Soda Co. – Changing the Rules for Successful Selling
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Book Description Aspatore Books, 2004. Book Condition: Good. N/A. Ships from Reno, NV. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP90494779