Items related to Creating Brand Loyalty
Synopsis
Now there's a definitive guide to really great advertising - for the client side. Loaded with tools, practical advice, and real world examples, Creating Brand Loyalty empowers marketing managers to take the leadership role in building power brands that command customer loyalty.
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About the Author
Richard D. Czerniawski and Michael W. Maloney are managing directors of Brand Development Network International, Inc., a marketing consulting firm. Among their many brand building services, they conduct the Strategic Positioning and Ad College, which has trained marketing managers from Johnson & Johnson, Xerox, Nabisco, Pizza Hut, and other Fortune 500 companies in New York, Paris, Shanghai, Sao Paulo, and other places throughout the world.
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Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising
Published by
Hudson House Publishing, 1999
ISBN 10: 1587768143
ISBN 13: 9781587768149
Used
Paperback
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The vast majority of ads are mediocre -- but don't blame it on your ad agency. Blame it on yourself. This is the eye-opening advice of advertising experts Czerniawski and Maloney. They explain that most ad and marketing managers don't understand their own responsibilities in the ad creation process -- or how to marriage the delicate relationship with their agency. Seller Inventory # 00109089117
Stock Image
Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising
Published by
Hudson House Publishing, 1999
ISBN 10: 1587768143
ISBN 13: 9781587768149
Used
Paperback
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. The vast majority of ads are mediocre -- but don't blame it on your ad agency. Blame it on yourself. This is the eye-opening advice of advertising experts Czerniawski and Maloney. They explain that most ad and marketing managers don't understand their own responsibilities in the ad creation process -- or how to marriage the delicate relationship with their agency. Seller Inventory # 00097611947
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Creating Brand Loyalty
Published by
Hudson House Publishing, 1999
ISBN 10: 1587768143
ISBN 13: 9781587768149
Used
Softcover
Seller: Greenworld Books, Arlington, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. Seller Inventory # GWV.1587768143.VG
Stock Image
Creating Brand Loyalty
Published by
Hudson House Publishing, 1999
ISBN 10: 1587768143
ISBN 13: 9781587768149
Used
Softcover
Seller: Hawking Books, Edgewood, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Very Good Condition. Has some wear. Five star seller - Buy with confidence! Seller Inventory # X1587768143X2
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Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising
Published by
Hudson House Publishing, 1999
ISBN 10: 1587768143
ISBN 13: 9781587768149
Used
Paperback
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1587768143I5N00
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Creating Brand Loyalty
Published by
Hudson House Publishing, 1999
ISBN 10: 1587768143
ISBN 13: 9781587768149
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 17945566-75
Stock Image
Creating Brand Loyalty
Published by
Hudson House Publishing, 1999
ISBN 10: 1587768143
ISBN 13: 9781587768149
Used
Softcover
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP95651286
Stock Image
Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising
Published by
Hudson House Publishing, 1999
ISBN 10: 1587768143
ISBN 13: 9781587768149
Used
Paperback
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Good. The vast majority of ads are mediocre -- but don't blame it on your ad agency. Blame it on yourself. This is the eye-opening advice of advertising experts Czerniawski and Maloney. They explain that most ad and marketing managers don't understand their own responsibilities in the ad creation process -- or how to marriage the delicate relationship with their agency. Seller Inventory # CIN1587768143G
Stock Image
Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising
Published by
Hudson House Publishing, 1999
ISBN 10: 1587768143
ISBN 13: 9781587768149
Used
Paperback
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Very Good. The vast majority of ads are mediocre -- but don't blame it on your ad agency. Blame it on yourself. This is the eye-opening advice of advertising experts Czerniawski and Maloney. They explain that most ad and marketing managers don't understand their own responsibilities in the ad creation process -- or how to marriage the delicate relationship with their agency. Seller Inventory # CIN1587768143VG
Stock Image
Creating Brand Loyalty
Published by
Hudson House Publishing, 1999
ISBN 10: 1587768143
ISBN 13: 9781587768149
Used
paperback
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_437257700