Items related to Consumer Psychology in Behavioral Perspective
This is a reprint of a formerly published book. It deals with the psychology and behavior that motivates people to make the purchase and consumer choices that they do.The book makes a major new contribution to our understanding of consumer decision-making.
"synopsis" may belong to another edition of this title.
From the Publisher:
What makes people choose the products they buy? Is it advertising, sales promotions, attractive packaging, rewards, reinforcements, word-of-mouth communication or a host of other factors? Written by a leading expert in the area, this well-researched book provides a major new contribution to our understanding of consumer decision-making, as valid today as it was when first written in 1990. Here for the first time the uses of behaviorism receive a thorough, critical appraisal as compared with other models of consumer choice. The outcome is a new model, the Behavior Perspective Model, which elucidates and clarifies the nature of purchase, consumption, and marketing.
About the Author:
Gordon Foxall is a Distinguished Research Professor at Cardiff University in Wales. His chief research interests lie in psychological theories of consumer choice and consumer innovativeness and their relationships to marketing management and strategy. He has published some 16 books and over 250 articles and papers on these and related themes. He is a graduate of the Universities of Birmingham (PhD industrial economics and business studies) and Strathclyde (PhD psychology). In addition, he holds a higher doctorate of the University of Birmingham (DsocSC). He is a Fellow of both the British Psychological Society (FBPsS) and the British Academy of Management (FBAM) and was recently elected an Academician by the Academy of Learned Societies for the Social Sciences (AcSS).
"About this title" may belong to another edition of this title.
- PublisherBeard Books
- Publication date2004
- ISBN 10 1587982404
- ISBN 13 9781587982408
- BindingPaperback
- Number of pages244
Buy New
Learn more about this copy
US$ 36.17
Shipping:
US$ 3.99
Within U.S.A.
Top Search Results from the AbeBooks Marketplace
Stock Image
Consumer Psychology in Behavioral Perspective
Published by
Beard Books
(2004)
ISBN 10: 1587982404
ISBN 13: 9781587982408
New
Softcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. Seller Inventory # ABLIING23Mar2811580077361
Buy New
US$ 36.17
Convert currency
Stock Image
Consumer Psychology in Behavioral Perspective
Published by
Beard Books,U.S.
(1990)
ISBN 10: 1587982404
ISBN 13: 9781587982408
New
PAP
Quantity: > 20
Seller:
Rating
Book Description PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9781587982408
Buy New
US$ 42.72
Convert currency
Stock Image
Consumer Psychology in Behavioral Perspective
Published by
Beard Books
(2004)
ISBN 10: 1587982404
ISBN 13: 9781587982408
New
Softcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Seller Inventory # ria9781587982408_lsuk
Buy New
US$ 39.19
Convert currency
Stock Image
Consumer Psychology in Behavioral Perspective
Published by
Beard Books 2004-12
(2004)
ISBN 10: 1587982404
ISBN 13: 9781587982408
New
PF
Quantity: 10
Seller:
Rating
Book Description PF. Condition: New. Seller Inventory # 6666-IUK-9781587982408
Buy New
US$ 35.07
Convert currency
Stock Image
Consumer Psychology in Behavioral Perspective
Published by
Beard Books
(2004)
ISBN 10: 1587982404
ISBN 13: 9781587982408
New
Paperback / softback
Quantity: > 20
Seller:
Rating
Book Description Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Seller Inventory # C9781587982408
Buy New
US$ 45.94
Convert currency
Stock Image
Consumer Psychology in Behavioral Perspective
Published by
Beard Books,U.S.
(1990)
ISBN 10: 1587982404
ISBN 13: 9781587982408
New
PAP
Quantity: > 20
Seller:
Rating
Book Description PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9781587982408
Buy New
US$ 39.44
Convert currency
Seller Image
Consumer Psychology in Behavioral Perspective
Published by
BEARD GROUP INC
(2004)
ISBN 10: 1587982404
ISBN 13: 9781587982408
New
Softcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. KlappentextThis is a reprint of a formerly published book. It deals with the psychology and behavior that motivates people to make the purchase and consumer choices that they do.The book makes a major new contribution to our understandin. Seller Inventory # 596350138
Buy New
US$ 46.37
Convert currency
Stock Image
Consumer Psychology in Behavioral Perspective
Published by
Beard Books
(2004)
ISBN 10: 1587982404
ISBN 13: 9781587982408
New
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: New. Seller Inventory # Abebooks364558
Buy New
US$ 140.00
Convert currency