Provides fascinating and useful direction for "effective innovation."
"synopsis" may belong to another edition of this title.
George Freedman has devoted most of his long and outstanding career to the development of new products. As Director of Raytheon's New Products Center for eighteen years, he organized innovative teams that produced an average of three new products a year. These were marketed in a wide variety of commercial marketplaces. Since 1993, he has been a principal of Invent Resources Inc., which "invents on demand." He is the author of three technical books and numerous articles. He has also served as editor-in-chief of the Journal of Microwave Power and as a technical editor of Solid State Technology. He holds thirty United States patents, with several additional ones pending.
From Rosabeth Moss Kanter, Professor, Harvard Business School: George Freedman, a master of innovation himself, has written a masterful book. His hands-on experience with new product development gives special credibility to the wisdom and insights in The Pursuit of Innovation. From Gifford Pinchot III, Chairman, Pinchot and Company: The Pursuit of Innovation is clear, pragmatic, and written from the heart. Anyone interested in new products will find it filled with useful insights. Read it! From Thomas C. MacAvoy, Vice Chairman, Corning: A very practical guide...George Freedman is a seasoned veteran. He covers all of the important issues...
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