Items related to Formula One: The Business of Winning

Formula One: The Business of Winning - Hardcover

Hotten, Russell

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9781587990113: Formula One: The Business of Winning

Synopsis

In this penetrating book, Russell Hotten examines, for the first time, the business and finance of Formula One. In particular, he explains the often complex web of team owners, drivers, engineers, sponsors, and the media that has turned Formula One into such a rich and glamorous sport. The book profiles the sport's movers and shakers (Bernie Ecclestone, Max Mosley, Frank Williams, and Eddie Jordan) and its multi-millionaire drivers (Michael Schumacher, Jacques Villeneuve). It examines the vital role of the engineers and designers who have propelled Formula One into a new age of machine technology. And it also looks at the future of the sport that is increasingly being driven by the demands of sponsors and the media.

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About the Author

Russell Hotten is Financial News Editor at the Mail on Sunday, London. He has reported extensively on the motor industry, engineering and aerospace. Previously at the Independent, London, he has also been a contributor to many other newspapers, magazines, television, and radio.

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