Ten Key Customer Insights: Unlocking the Mind of the Market - Hardcover

Schieffer, Robert

 
9781587992063: Ten Key Customer Insights: Unlocking the Mind of the Market
Hardcover
ISBN 10: 158799206X ISBN 13: 9781587992063
Publisher: South-Western Educational Pub, 2005

Synopsis

Develop effective marketing strategies and tactics, by gaining deeper insights into the perceptions, needs, motivations and preferences of your target customers with CUSTOMER INSIGHTS: UNLOCKING THE MIND OF THE MARKET. Companies that implement these strategies and tactics can expect to attract and retain more customers, grow their share of market, increase the productivity of their marketing efforts, and increase their profitability.

"synopsis" may belong to another edition of this title.

About the Author

Robert Schieffer has 30 years of experience in Marketing Research Management positions in leading corporations, in both the Consumer Packaged Goods industry as well as the Healthcare industry. Deep experience was gained in both B to C and B to B Marketing. During those 30 years, 6 years included teaching part-time in major universities, including the Kellogg School of Management at Northwestern University. This overlap between academia and industry has helped the author stay current on marketing concepts and tools, as well as to test the power of these concepts and tools in the business world. This exposure to both the business world and to the academic world has provided the author with the unique perspective of seeing the excellent work being done in academia and applying this work in industry to help companies like Adolph Coors and Abbott Laboratories succeed. (Abbott Laboratories is one of the great companies covered in-depth in the bestseller "Good to Great: Why Some Companies Make the Leap¿and Others Don't," by Jim Collins.) For the past two years, the author has devoted his full efforts to teaching, and is Clinical Associate Professor of Marketing at the J. L. Kellogg School of Management at Northwestern University.

"About this title" may belong to another edition of this title.

Publisher
South-Western Educational Pub
Publication date
2005
Language
English
ISBN 10 
158799206X
ISBN 13 
9781587992063
Binding
Hardcover
Edition number
1
Number of pages
272