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GIS Tutorial for Marketing (GIS Tutorials) - Softcover

 
9781589480797: GIS Tutorial for Marketing (GIS Tutorials)

Synopsis

This third book in the GIS Tutorial series teaches students and professionals how to do the analysis that most marketing books encourage students to learn. Includes two CDs: a 180-day trial version of ArcGIS 9.2 software, including extensions; and a data CD with MS Word report templates, tutorial datasets, and samples of Business Analyst and Community Tapestry data.

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About the Author

Dr. Fred Miller is professor of marketing and telecommunications systems management at Murray State University. His teaching and research interests are in the fields of business GIS, Internet marketing, and global marketing management.

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  • PublisherEsri Press
  • Publication date2007
  • ISBN 10 1589480791
  • ISBN 13 9781589480797
  • BindingSpiral-bound
  • LanguageEnglish

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Miller, Fred L.
Published by Esri Press, 2007
ISBN 10: 1589480791 ISBN 13: 9781589480797
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ISBN 10: 1589480791 ISBN 13: 9781589480797
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ISBN 10: 1589480791 ISBN 13: 9781589480797
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