This third book in the GIS Tutorial series teaches students and professionals how to do the analysis that most marketing books encourage students to learn. Includes two CDs: a 180-day trial version of ArcGIS 9.2 software, including extensions; and a data CD with MS Word report templates, tutorial datasets, and samples of Business Analyst and Community Tapestry data.
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Dr. Fred Miller is professor of marketing and telecommunications systems management at Murray State University. His teaching and research interests are in the fields of business GIS, Internet marketing, and global marketing management.
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