In this thought-provoking book, Tobias Leenaert leaves well-trodden animal advocacy paths and takes a fresh look at the strategies, objectives, and communication of the vegan and animal rights movement. He argues that, given our present situation, with entire societies dependent on using animals, we need a very pragmatic approach. How to Create a Vegan World contains many valuable ideas and insights for both budding advocates for animals and seasoned activists, organizational leaders, and even entrepreneurs. |
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Tobias Leenaert is a longtime speaker, trainer, and strategist. He is also the co-founder of the Belgian organization EVA (Ethical Vegetarian Alternative), the first vegetarian/vegan organization to receive structural funding from a national government. Under Tobias’ management, EVA launched a successful campaign that resulted with the city of Ghent becoming the first city ever to officially support a weekly vegetarian day. Tobias gives animal advocacy trainings worldwide together with Melanie Joy, for the Center of Effective Vegan Advocacy (CEVA). He is also co-founder of ProVeg, an international pro-vegan organization with the mission to reduce the global consumption of animals by 50 percent by the year 2040. Tobias lives in Ghent, Belgium, with his partner, two dogs, and six cats. |
If the meat industry had to pick one book they don t want you to read, this would be it. --Sebastian Joy, founder and director, ProVeg International
Big-hearted and level-headed Tobias Leenaert shows us how we need both idealism and pragmatism in the animal rights movement, and that we can make greater, more strategic strides in through collaboration, inclusiveness and meeting people where they re at. Listen to Tobias. --Jo-Anne McArthur, photojournalist, author, We Animals and Captive
Tobias Leenaert makes a very convincing argument for why a food first approach should be an essential part of the strategic toolbox of the animal advocacy movement. A refreshing, compelling, and ultimately very positive book that should be read by everyone who wants to help animals. --Bruce Friedrich, executive director, The Good Food Institute
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