Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

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9781591396192: Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, Blue Ocean Strategy is quickly reaching "must read" status among smart business readers. Have you caught the wave?

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From the Back Cover:

Companies have long engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation.

Yet in today’s overcrowded industries, competing head-on results in nothing but a bloody “red ocean” of rivals fighting over a shrinking profit pool. In a book that challenges everything you thought you knew about the requirements fro strategic success, W. Chan Kim and Renee Mauborgne contend that while most companies compete within such red oceans, this strategy is increasingly unlikely to create profitable growth in the future.

Based on a study of 150 strategic moves spanning more then a hundred years and thirty industries, Kim and Mauborgne argue that tomorrow’s leading companies will succeed not by battling competitors, but by creating “blue ocean” of uncontested market space ripe for growth. Such strategies moves—termed “value innovation”-create powerful leaps in value for both the firm and its buyers, rendering rivals obsolete and unleashing new demand.

Blue Ocean Strategyprovides a systematic approach to making the competition irrelevant. In this frame-changing book, Kim and Mauborgne present a proven analytical framework and the tools for successfully creating and capturing blue oceans. Examining a wide range of strategic moves across a host of industries, Blue Ocean Strategy highlights the six principles that every company can use to successfully formulate and execute blue ocean strategies. The six principles show how to reconstruct market boundaries, focus on the big picture, reach beyond existing demand, get the strategic sequence right, overcome organizational hurdles, and build execution into strategy.

Upending traditional thinking about strategy, this landmark book charts “a bold new path to winning the future”.

From the Inside Flap:

"After reading Blue Ocean Strategy, you will never again see your competition in quite the same light. Kim and Mauborgne present a compelling case for pursuing strategy with a creative, not combative, approach. Their emphases on value innovation and stakeholder engagement alone make this book a must-read for both executives and students of business."

-Carlos Ghosn, President and CEO, Nissan Motor Co., Ltd.

"This is an extremely valuable book to read. It examines the experience of companies in areas as diverse as watches, wine, cement, computers, automobiles, and even the circus to shed new light on the development of future strategies."

-Nicolas G. Hayek, Cofounder and Chairman of the Board, Swatch Group

"I recommend Blue Ocean Strategy to any executive in the private or public sector. It shows how to break from the status quo, create a winning future strategy, and execute this fast at low cost. As much a practical guide as an eye-opener."

-William J. Bratton, Chief of the Los Angeles Police Department, former Police Commissioner of the City of New York

"Kim and Mauborgne's strategies are not only original but practical. Our company has used them and obtained powerful results. The authors chart a bold new path to winning the future."

-Patrick Snowball, Chief Executive, Norwich Union Insurance

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Book Description Harvard Business School Publishing India Pvt. Ltd., 2005. Hardcover. Condition: New. Conventional business models are geared towards operating in the traditional market space. The entrenched view of the marketplace is as one big space where all competitors fight with each other for a share. This creates a blood red ocean where few can survive, and most companies close operations, unable to compete. The blue ocean, on the other hand, is small and tranquil. It might be smaller, but it is much less turbulent. If there is competition, the space is not as crowded and so there is more share for the players. This book concentrates on teaching the readers how to create these blue oceans. It shows them how to redefine the marketplace by being innovative in their ideas. It shows them how to successfully implement these ideas. Blue oceans are created by companies that think differently. Instead of following the herd, they blaze their own trail. One of the examples cited in Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant is the Cirque du Soleil. This company redefined the traditional circus The traditional circus had been unable to stand up to emerging competition from movies, television, video games etc. The cost of hiring performers had been going up, while profit margins were becoming narrower. Moreover, there was increasing aversion among the public to the use of animals in these shows. Also, animals were high maintenance properties, costing a lot in food, health care etc. Cirque du Soleil saw these challenges, and decided to avoid these pitfalls altogether They devised a new form of entertainment and targeted a new type of audience. They took the acrobatics of circus acts and gave it a unique twist by adding a theme and storyline to connect these performances. They also added music and dance to the show. By doing all this, they attracted new audience to their shows, including theatre audience. Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant explains that identifying and creating new market spaces like this results in new niches that make competition irrelevant. The authors show how companies can identify these kinds of opportunities. They explain how to revise their strategies to take advantage of these niches. They also show how to successfully implement these strategies. Printed Pages: 240. Seller Inventory # 73087

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Book Description Harvard Business School Publishing India Pvt. Ltd., 2005. Hardcover. Condition: New. Conventional business models are geared towards operating in the traditional market space. The entrenched view of the marketplace is as one big space where all competitors fight with each other for a share. This creates a blood red ocean where few can survive, and most companies close operations, unable to compete. The blue ocean, on the other hand, is small and tranquil. It might be smaller, but it is much less turbulent. If there is competition, the space is not as crowded and so there is more share for the players. This book concentrates on teaching the readers how to create these blue oceans. It shows them how to redefine the marketplace by being innovative in their ideas. It shows them how to successfully implement these ideas. Blue oceans are created by companies that think differently. Instead of following the herd, they blaze their own trail. One of the examples cited in Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant is the Cirque du Soleil. This company redefined the traditional circus The traditional circus had been unable to stand up to emerging competition from movies, television, video games etc. The cost of hiring performers had been going up, while profit margins were becoming narrower. Moreover, there was increasing aversion among the public to the use of animals in these shows. Also, animals were high maintenance properties, costing a lot in food, health care etc. Cirque du Soleil saw these challenges, and decided to avoid these pitfalls altogether They devised a new form of entertainment and targeted a new type of audience. They took the acrobatics of circus acts and gave it a unique twist by adding a theme and storyline to connect these performances. They also added music and dance to the show. By doing all this, they attracted new audience to their shows, including theatre audience. Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant explains that identifying and creating new market spaces like this results in new niches that make competition irrelevant. The authors show how companies can identify these kinds of opportunities. They explain how to revise their strategies to take advantage of these niches. They also show how to successfully implement these strategies. Printed Pages: 240. Seller Inventory # 73087

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