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Synopsis
"This book deals with the computational intelligence field, particularly business applications adopting computational intelligence techniques"--Provided by publisher.
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About the Author
Dr. Kevin Voges is a Senior Lecturer in Marketing in the Department of Management at the University of Canterbury, New Zealand. He completed a Bachelor’s degree in psychology and philosophy at the University of Tasmania, a Masters and Doctor of Philosophy (Psychology) at Massey University, NZ, and an MBA from the University of Queensland. He has taught research methods in education, psychology and marketing for several decades. His research interest is the application of computational intelligence techniques to business, particularly rough sets theory and evolutionary algorithms. He has also published in sports marketing and marketing communications.
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- PublisherIgi Global
- Publication date2006
- ISBN 10 1591407028
- ISBN 13 9781591407027
- BindingHardcover
- LanguageEnglish
- Number of pages481
- EditorVoges Kevin E., Pope Nigel
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BUSINESS APPLICATIONS AND COMPUTATIONAL INTELLIGENCE
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Provides a review of research into computational intelligence applications in business. The chapters of this book cover various fields of business, including: marketing, data mining, e-commerce, production and operations, finance, decision-making, and gener. Seller Inventory # 4223550
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