Merchandising Made Simple: Using Standards and Dynamite Displays to Boost Circulation - Softcover

LaPerriere, Jenny; Tilly, Trish

Softcover

ISBN 10: 1591585619 ISBN 13: 9781591585619

Publisher: Libraries Unlimited, 2008

Synopsis

Learn how to use proven retail techniques to promote your library collection, elevate your library's image, draw patrons to your space, encourage them to browse and find new materials, enhance their library experience, and boost circulation. This guide shows you how to create branding through signage, arrangement, and displays; and foster customer loyalty. The authors demonstrate how you can draw upon your entire collection-from children's and YA materials to fiction and nonfiction-to promote your library and services-without spending a lot of money. Generously supported by photographs and illustrations, this is a simple and fun approach that can produce profound and immediate results.

About this title

About the Author

Jenny LaPerriere is Senior Librarian at the Schlessman Branch of the Denver Public Library.

Trish Christiansen is a former retailer (e.g., The Disney Store, The Gap) who currently works in the Reference Department at the Central Branch of the Denver Public Library. Both have used merchandising techniques to promote their collections and build circulation, and they present workshops on this topic throughout the state.

Reviews

This beginner's manual will help library staff learn how to create appealing displays with simple and inexpensive materials to promote their library's collection and increase circulation. The text reveals the trade secrets of displays, discusses how to understand library users, covers display locations, and shows how to build and maintain them. The final chapter is devoted to display ideas. Photographs abound throughout and illustrate the concepts being explained. Assignments at the end of each chapter reinforce those concepts. End notes list further reading for specific topics. The authors work at the Denver Public Library (DPL), and Christiansen has over ten years of retail merchandising experience. LaPerriere was also charged with library merchandising at the opening of the Schlessman Family Branch of DPL. Recommended for public librarians new to merchandising.—Marie Bruni, Huntington Memorial Lib., Oneonta, NY
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Edition details

• Publisher: Libraries Unlimited
• Publication date: 2008
• Language: English
• ISBN 10: 1591585619
• ISBN 13: 9781591585619
• Binding: Paperback
• Number of pages: 164