Synopsis
A founder of the Corcoran Group real estate company describes her hard-working childhood and the lessons she learned from her mother and through her business experiences that enabled her to become one of the most successful entrepreneurs in the country. 125,000 first printing.
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About the Author
Barbara Corcoran is a self-made business baroness. Founder of the Corcoran Group, New York's premier real estate company, Corcoran is one of the most powerful brokers in the nation.
Reviews
A well-known figure in the world of New York real estate as founder of the Corcoran Group, Corcoran has fashioned a funny handbook for professional sales savvy-targeted at women-that works. Equal parts business primer, Oprah-spirited coming-of-age memoir and sneaky PR brochure for herself, the book, which proceeds chronologically along the life of Corcoran's real estate agency, from its birth to its sale, is organized around 25 life lessons (e.g., "If you don't have big breasts, put ribbons on your pigtails"; "You've got to bully a bully"; "Never be ashamed of who you are"). She explains these snappily worded lessons by drawing on various crises from her company's history and bits from her childhood. Corcoran grew up with her parents and nine brothers and sisters on one floor of a house in Edgewater, N.J., and had a vision all along ("When I started my business," she writes, "I saw myself as the `Queen of New York Real Estate' "). She opened the first Corcoran Group office in 1978, and ever since then has perfected the art of marketing herself, hiring the right people and motivating her staff; the organization now brings in over $2 billion in annual revenue. With the noticeably skilled help of career technical writer Littlefield, Corcoran has produced a likable and worthwhile book, an honorable contribution with heart.
Copyright 2002 Reed Business Information, Inc.
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