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An examination of Microsoft's reinvention under the leadership of CEO Steve Ballmer discusses the ways in which the company survived such challenges as a federal antitrust trial, the dot-com revolution, and a recession, relating how it implemented numerous successful changes to become the world's second most recognizable brand. 50,000 first printing.
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About the Author:
Robert Slater is the author of more than twenty books, among them the recently released The Wal-Mart Decade and the national bestsellers Jack Welch and the GE Way and Get Better or Get Beaten. He was a reporter with Time magazine for two decades.
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- PublisherPortfolio Hardcover
- Publication date2004
- ISBN 10 1591840392
- ISBN 13 9781591840398
- BindingHardcover
- Number of pages272
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Microsoft Rebooted: How Bill Gates and Steve Ballmer Reinvented Their Company
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Microsoft Rebooted: How Bill Gates and Steve Ballmer Reinvented Their Company
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Microsoft Rebooted: How Bill Gates and Steve Ballmer Reinvented Their Company
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Microsoft Rebooted: How Bill Gates and Steve Ballmer Reinvented Their Company
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MICROSOFT REBOOTED: HOW BILL GAT
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