Items related to Trading Up: Why Consumers Want New Luxury Goods--and...
Synopsis
Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.
In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend.
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About the Author
Michael J. Silverstein is a senior vice president of The Boston Consulting Group and the coauthor of the business bestseller Trading Up. He works with leading companies around the world.
Neil Fiske is the former head of the Chicago office of The Boston Consulting Group and is now the CEO of Bath & Body Works.
John Butman is an established business author and journalist.
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Trading Up: Why Consumers Want New Luxury Goods - and How Companies Create Them
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Trading up isn't just for the wealthy anymore. These days no one is shocked when a secretary buys silk pyjamas. Or a young professional buys only premium wines. Or a builder splurges [1,500 on a new set of golf clubs. In dozens of categories, these new luxury' brands sell at huge premiums over conventional goods, and in much larger volumes than traditional 'old luxury' goods. Trading Up is the definitive book on this growing trend.'. Seller Inventory # 00105764139
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Trading Up: Why Consumers Want New Luxury Goods - and How Companies Create Them
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. Trading up isn't just for the wealthy anymore. These days no one is shocked when a secretary buys silk pyjamas. Or a young professional buys only premium wines. Or a builder splurges [1,500 on a new set of golf clubs. In dozens of categories, these new luxury' brands sell at huge premiums over conventional goods, and in much larger volumes than traditional 'old luxury' goods. Trading Up is the definitive book on this growing trend.'. Seller Inventory # 00107740204
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Trading Up: Why Consumers Want New Luxury Goods - and How Companies Create Them
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. Trading up isn't just for the wealthy anymore. These days no one is shocked when a secretary buys silk pyjamas. Or a young professional buys only premium wines. Or a builder splurges [1,500 on a new set of golf clubs. In dozens of categories, these new luxury' brands sell at huge premiums over conventional goods, and in much larger volumes than traditional 'old luxury' goods. Trading Up is the definitive book on this growing trend.'. Seller Inventory # 00103031901
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Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
Published by
Penguin Publishing Group, 2008
ISBN 10: 1591840708
ISBN 13: 9781591840701
Used
paperback
Seller: Your Online Bookstore, Houston, TX, U.S.A.
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paperback. Condition: Very Good. Seller Inventory # 1591840708-2-37480280
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Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
Published by
Penguin Publishing Group, 2008
ISBN 10: 1591840708
ISBN 13: 9781591840701
Used
paperback
Seller: Orion Tech, Kingwood, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Very Good. Seller Inventory # 1591840708-2-37531281
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Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
Published by
Penguin Publishing Group, 2008
ISBN 10: 1591840708
ISBN 13: 9781591840701
Used
Softcover
Seller: Greenworld Books, Arlington, TX, U.S.A.
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Condition: good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy. Seller Inventory # GWV.1591840708.G
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Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
Published by
Penguin Publishing Group, 2008
ISBN 10: 1591840708
ISBN 13: 9781591840701
Used
Softcover
Seller: Zoom Books East, Glendale Heights, IL, U.S.A.
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Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZEV.1591840708.VG
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Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
Published by
Penguin Publishing Group, 2008
ISBN 10: 1591840708
ISBN 13: 9781591840701
Used
Softcover
Seller: More Than Words, Waltham, MA, U.S.A.
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Condition: Very Good. A bright, square, and overall a nice copy. Seller Inventory # BOS-I-13i-01698
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Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
Published by
Penguin Publishing Group, 2008
ISBN 10: 1591840708
ISBN 13: 9781591840701
Used
Softcover
Seller: More Than Words, Waltham, MA, U.S.A.
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Condition: Good. A sound copy with only light wear. Overall a solid copy at a great price! Seller Inventory # BOS-H-10d-02131
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Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
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Penguin Publishing Group (edition Reprint), 2008
ISBN 10: 1591840708
ISBN 13: 9781591840701
Used
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Seller: BooksRun, Philadelphia, PA, U.S.A.
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Paperback. Condition: Fair. Reprint. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Seller Inventory # 1591840708-7-1