Synopsis
Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.
In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend.
"synopsis" may belong to another edition of this title.
About the Author
Michael J. Silverstein is a senior vice president of The Boston Consulting Group and the coauthor of the business bestseller Trading Up. He works with leading companies around the world.
Neil Fiske is the former head of the Chicago office of The Boston Consulting Group and is now the CEO of Bath & Body Works.
John Butman is an established business author and journalist.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Trading Up: Why Consumers Want New Luxury Goods--and...
Seller Image
Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
Published by
Penguin Publishing Group, 2008
ISBN 10: 1591840708
ISBN 13: 9781591840701
Used
Softcover
Seller: Dream Books Co., Denver, CO, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly! Seller Inventory # DBV.1591840708.G
Stock Image
Trading Up Why Consumers Want
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00100245691
Stock Image
Trading Up: Why Consumers Want New Luxury Goods--And How Companies Create Them
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1591840708I5N00
Stock Image
Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
Published by
Penguin Publishing Group, 2008
ISBN 10: 1591840708
ISBN 13: 9781591840701
Used
paperback
Seller: HPB-Ruby, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_461389927
Seller Image
Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
Published by
Penguin Publishing Group, 2008
ISBN 10: 1591840708
ISBN 13: 9781591840701
Used
Softcover
Seller: Goodwill, Brooklyn Park, MN, U.S.A.
Seller rating 4 out of 5 stars
Condition: good. The corners are bent. Seller Inventory # MINV.1591840708.G
Stock Image
Trading Up
Seller: JARE Inc. dba Miles Books, Highland, IN, U.S.A.
Seller rating 4 out of 5 stars
paperback. Condition: Very Good. First edition thus. Book is clean. Pages have no markings. Remainder mark evident on the bottom. Book. Seller Inventory # WG1sh042
Stock Image
Trading Up : Why Consumers Want New Luxury Goods--and How Companies Create Them
Published by
Penguin Publishing Group, 2008
ISBN 10: 1591840708
ISBN 13: 9781591840701
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Reprint. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 10461749-6
Buy Used
US$ 6.07
US$ 6.68 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 2 available
Stock Image
Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
Published by
Penguin Publishing Group, 2008
ISBN 10: 1591840708
ISBN 13: 9781591840701
Used
paperback
Seller: Textbooks_Source, Columbia, MO, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Good. Reprint. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 000967407U
Seller Image
Trading Up: Why Consumers Want New Luxury Goods--And How Companies Create Them (Paperback or Softback)
Published by
Portfolio 5/1/2008, 2008
ISBN 10: 1591840708
ISBN 13: 9781591840701
New
Paperback or Softback
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.
Seller rating 5 out of 5 stars
Paperback or Softback. Condition: New. Trading Up: Why Consumers Want New Luxury Goods--And How Companies Create Them. Book. Seller Inventory # BBS-9781591840701
Stock Image
Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
Seller: Robinson Street Books, IOBA, Binghamton, NY, U.S.A.
Seller rating 4 out of 5 stars
Trade Paperbac. Condition: Used: Very good. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDConsumerism; Very good trade paperback; tanend edges; remainder mark bottom edge; tips/edges bumped; clean pages; prompt shipping with tracking. Seller Inventory # Ware905NP315