Synopsis
Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.
In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend.
"synopsis" may belong to another edition of this title.
About the Author
Michael J. Silverstein is a senior vice president of The Boston Consulting Group and the coauthor of the business bestseller Trading Up. He works with leading companies around the world.
Neil Fiske is the former head of the Chicago office of The Boston Consulting Group and is now the CEO of Bath & Body Works.
John Butman is an established business author and journalist.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Trading Up: Why Consumers Want New Luxury Goods--and...
Stock Image
Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
Published by
Penguin Publishing Group, 2008
ISBN 10: 1591840708
ISBN 13: 9781591840701
Used
Paperback
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1591840708I5N00
Stock Image
Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
Published by
Penguin Publishing Group, 2008
ISBN 10: 1591840708
ISBN 13: 9781591840701
Used
Paperback
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1591840708I3N00
Stock Image
Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
Published by
Penguin Publishing Group, 2008
ISBN 10: 1591840708
ISBN 13: 9781591840701
Used
Paperback
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1591840708I3N00
Stock Image
Trading Up Why Consumers Want
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Acceptable. Item in acceptable condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00103031901
Stock Image
Trading Up Why Consumers Want
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00103522692
Seller Image
Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
Published by
Penguin Publishing Group, 2008
ISBN 10: 1591840708
ISBN 13: 9781591840701
Used
Softcover
Seller: Goodwill, Brooklyn Park, MN, U.S.A.
Seller rating 4 out of 5 stars
Condition: good. The corners are bent. Seller Inventory # MINV.1591840708.G
Stock Image
Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
Seller: HPB-Movies, Dallas, TX, U.S.A.
Seller rating 4 out of 5 stars
paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_466609815
Stock Image
Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
Published by
Penguin Publishing Group, 2008
ISBN 10: 1591840708
ISBN 13: 9781591840701
Used
paperback
Seller: HPB-Ruby, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_461389927
Stock Image
Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
Published by
Penguin Publishing Group, 2008
ISBN 10: 1591840708
ISBN 13: 9781591840701
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002214206
Buy Used
US$ 1.22
US$ 7.50 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Trading Up
Seller: JARE Inc. dba Miles Books, Highland, IN, U.S.A.
Seller rating 4 out of 5 stars
paperback. Condition: Very Good. First edition thus. Book is clean. Pages have no markings. Remainder mark evident on the bottom. Book. Seller Inventory # WG1sh042