A chairman of the networking group Strategic Forum explains how individuals can achieve higher levels of professional success by mastering specific networking techniques, from a willingness to help others and overcoming shyness to selling oneself and connecting with other people. 20,000 first printing.
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Jeffrey Meshel is cofounder and president of Mercury Capital, Mercury Properties, and Mercury Equity Group. He is also the founder and chairman of the high-level networking group Strategic Forum.
The problem with the typical networking "event" is that everyone is there merely to serve his or her own interests. According to Meshel, master networker and founder of several financial groups, the key to creating an effective network is to approach each situation asking "What can I do for you?" rather than "What's in it for me?" Meshel has more than 4,500 contacts in his database, and he feels that he can call on any one of his contacts at any time because of the goodwill that he has built. Networking is usually thought of as something that has to be done, a necessary means to an end. Meshel covers the basics here, but he peppers his advice with interesting stories and interviews with professional networkers so it's actually an enjoyable read. He also delves into our dark corners, addressing such issues as self-perception and overcoming shyness. His rules seem self-evident, once you've read them. Example: "Get out more often. The view of the world from behind your desk is a narrow one." David Siegfried
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