Blue Streak: Inside jetBlue, the Upstart that Rocked an Industry - Softcover

Peterson, Barbara

Softcover

ISBN 10: 1591841119 ISBN 13: 9781591841111

Publisher: Portfolio Trade, 2006

Synopsis

Describes the evolution of JetBlue from an upstart underdog into a revolutionary company that has transformed the aviation business, offering a behind-the-scenes look at the company's unusual corporate culture, its leadership and management principles, and innovative approach to business. Reprint.

About this title

From the Back Cover:

"It’s fun to read about simple ideas that change the way we do things . . . and it’s always fun to watch the whoosh of good ideas hit the brick walls of habit and bureaucracy. . . .The smart, fast, little guy wins!"
—Los Angeles Times

"A quick, breezy read studded with mini-profiles, snippets of aviation history and amusing anecdotes."
—The Wall Street Journal

"An engaging peek into the open cockpits of the airline industry, its foibles and pitfalls, written by someone who knows the industry, yet still loves to fly. This book is the chronicle of one little airline that could."
—Book Page

"Peterson moves beyond personalities to detail how Neeleman crafted more of a branded travel experience than an airline."
—BusinessWeek

"[Peterson] gets the inside scoop on JetBlue’s quirky corporate culture and Neeleman’s fresh approach to an antiquated business model."
—Advertising Age

About the Author:

BARBARA S. PETERSON is a contributing editor at Condé Nast Traveler and the coauthor of Rapid Descent: Deregulation and the Shakeout in the Airlines. Her articles have appeared in The New York Times, New York Post, and San Francisco Chronicle.

About this edition

• Publisher: Portfolio Trade
• Publication date: 2006
• ISBN 10: 1591841119
• ISBN 13: 9781591841111
• Binding: Paperback
• Number of pages: 288