The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies - Hardcover

Holmes, Chet

Hardcover

ISBN 10: 1591841607 ISBN 13: 9781591841609

Publisher: Portfolio, 2007

Synopsis

Chet Holmes has been called "one of the top 20 change experts in the country." He helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying to master four thousand strategies to improve your business, zero in on the few essential skill areas that make the big difference.

Too many managers jump at every new trend, but don't stick with any of them. Instead, says Holmes, focus on twelve critical areas of improvement—one at a time—and practice them over and over with pigheaded discipline.

The Ultimate Sales Machine shows you how to tune up and soup up virtually every part of your business by spending just an hour per week on each impact area you want to improve. Like a tennis player who hits nothing but backhands for a few hours a week to perfect his game, you can systematically improve each key area.

Holmes offers proven strategies for:

• Management: Teach your people how to work smarter, not harder
• Marketing: Get more bang from your Web site, advertising, trade shows, and public relations
• Sales: Perfect every sales interaction by working on sales, not just in sales

The Ultimate Sales Machine will put you and your company on a path to success and help you stay there!
 

About this title

About the Author:

Chris Steiner is the author of $20 Per Gallon, a New York Times bestseller. His writing has appeared in Forbes, the Chicago Tribune, the Wall Street Journal, Fast Company, and more. He holds an engineering degree from the University of Illinois at Urbana-Champaign and a masters in journalism from Northwestern University. Steiner lives in Evanston, Illinois, with his family.

From AudioFile:

Anthony Heald 's pleasing voice and perfect diction are just the start of what he brings to this outstanding business lesson. Along with his obvious confidence at the microphone, his smart-aleck tone stands up well to the author's assertive writing and magnifies the impact of his ideas. The 12 strategies that anchor the lesson cover every possible aspect of major-league selling and marketing. Holmes offers sophisticated advice on such topics as to-do lists, creating superstar performers, leading proactively, high-impact marketing, staff meetings, handling interruptions, effective training, and, most critical, staying 100% disciplined and committed to important tasks and goals. This sophisticated guide emphasizes analytic thinking and careful strategies. Holmes is an original thinker, and his exercises have an energizing edge. T.W. Winner of AudioFile Earphones Award © AudioFile 2008, Portland, Maine-- Copyright © AudioFile, Portland, Maine

About this edition

• Publisher: Portfolio
• Publication date: 2007
• ISBN 10: 1591841607
• ISBN 13: 9781591841609
• Binding: Hardcover
• Number of pages: 272