In the highly competitive world of business, understanding the dynamics of strategy is the key to success.
Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.
Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
"synopsis" may belong to another edition of this title.
Bruce Greenwald is the Robert Heilbrun Professor of Economics at Columbia University Business School, where his class on strategy draws standing-room-only crowds.
"About this title" may belong to another edition of this title.
FREE shipping within U.S.A.
Destination, rates & speedsUS$ 3.25 shipping from Canada to U.S.A.
Destination, rates & speedsSeller: SecondSale, Montgomery, IL, U.S.A.
Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00089075082
Quantity: 2 available
Seller: Zoom Books East, Glendale Heights, IL, U.S.A.
Condition: good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZEV.1591841801.G
Quantity: 2 available
Seller: Goodwill, Brooklyn Park, MN, U.S.A.
Condition: Good. There is handwriting, stickers or numbers inside the front cover Item has stickers attached to cover and/or pages that have not been removed to prevent damage. There is some underlining through out the book. Cover/Case has some rubbing and edgewear. Access codes, CDs, slipcovers and other accessories may not be included. Seller Inventory # 2Y6OIV0041QZ_ns
Quantity: 1 available
Seller: ThriftBooks-Phoenix, Phoenix, AZ, U.S.A.
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.86. Seller Inventory # G1591841801I4N00
Quantity: 1 available
Seller: Wonder Book, Frederick, MD, U.S.A.
Condition: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # X06A-02923
Quantity: 1 available
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.86. Seller Inventory # G1591841801I4N00
Quantity: 1 available
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 0.86. Seller Inventory # G1591841801I5N00
Quantity: 1 available
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.86. Seller Inventory # G1591841801I3N00
Quantity: 1 available
Seller: Open Books, Chicago, IL, U.S.A.
Paperback. Condition: Very Good. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books. Seller Inventory # mon0000805266
Quantity: 1 available
Seller: Goodwill Books, Hillsboro, OR, U.S.A.
Condition: Good. Signs of wear and consistent use. Seller Inventory # 3IIT5G001PSG_ns
Quantity: 1 available