The Back of the Napkin: Solving Problems and Selling Ideas with Pictures

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9781591841999: The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
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Explaining how everybody is born with an innate talent for visual thinking, a guide to enhancing analytical skills by building up one's intrinsic abilities is a primer for business leaders on how to develop ideas and enable faster results using to-the-point visual methods. 30,000 first printing.

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About the Author:

Dan Roam is the founder and president of Digital Roam Inc., a management- consulting firm that helps business executives solve complex problems through visual thinking. He has brought his unique approach to clients such as General Electric, Wal-Mart, Wells Fargo Bank, the U.S. Navy, HBO, News Corporation, and Sun Microsystems, among many others. He lectures around the country for clients and at business conferences.

Review:

“As painful as it is for any writer to admit, a picture *is* sometimes worth a thousand words. That's why I learned so much from this book. With style and wit, Dan Roam has provided a smart, practical primer on the power of visual thinking.”
—Daniel H. Pink, author of A Whole New Mind

“Inspiring! It teaches you a new way of thinking in a few hours -- what more could you ask from a book?”
—Dan Heath, author of Made to Stick

“This book is a must read for managers and business leaders. Visual thinking frees your mind to solve problems in unique and effective ways.”
—Temple Grandin, author of Thinking in Pictures

“If you observe the way people read or listen to things in the early 21st century, you realize that there aren't many of us left with a linear attention span. Visual information is much more interesting than verbal information. So if you want to make a point, do it with images, pictures or graphics. . . . Dan Roam is the first visual consultant for businesses that I've worked with. His approach is faster for the customer. And the message sticks.”
—Roger Black, Media design leader, Author of Websites That Work

“Simplicity. This is Dan Roam's message in The Back Of The Napkin. We all dread business meetings with their mountains of documents and the endless bulleted power points. Roam cuts through all that to demonstrate how the use of simple drawings -- executed while the audience watches -- communicate infinitely better than those complex presentations. Is a picture truly worth a thousand words? Having told us how to communicate with pictures, Roam rounds out his message by explaining that “We don't show an insight-inspiring picture because it saves a thousand words; we show it because it elicits the thousand words that make the greatest difference.” And that is communication that works.”
—Bill Yenne, author of Guinness: The 250 Year Quest for the Perfect Pint

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Other Popular Editions of the Same Title

9789814382243: The Back of the Napkin: Solving Problems and Selling Ideas with Pictures

Featured Edition

ISBN 10:  9814382248 ISBN 13:  9789814382243
Publisher: Marshall Cavendish International..., 2012
Softcover

9780462099477: The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures

Portfo..., 2009
Hardcover

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