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Synopsis
Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. No matter how great your offering, you face the daunting task of making yourself appear credible, relevant, and valuable.
Now, internationally recognized sales strategist Jill Konrath shows how to overcome these obstacles to get more appointments, speed up decisions, and win sales with these short-fused, frazzled customers. Drawing on her years of selling experience, as well as the stories of other successful sellers, she offers four SNAP Rules:
-Keep it Simple: When you make things easy and clear for your customers, they'll change from the status quo.
-Be iNvaluable: You have to stand out by being the person your customers can't live without.
-Always Align: To be relevant, make sure you're in synch with your customers' objectives, issues, and needs.
-Raise Priorities: To maintain momentum, keep the most important decisions at the forefront of their mind.
SNAP Selling is an easy-to-read, easy-to-use guide for any seller in today's increasingly frenzied environment.
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About the Author
Jill Konrath is a sales strategist and speaker whose clients include IBM , GE, and Hilton. Her first book, Selling to Big Companies, was praised by Fortune as a must-read. She writes a popular blog and newsletter at SellingtoBigCompanies.com. She lives in St. Paul, Minnesota.
Review
"In this crazy busy world of ours, Jill Konrath's strategies are just what sellers need to be successful with today's frazzled decision makers."
-Michael Port, bestselling author of "Book Yourself Solid, The Contrarian Effect," and "Think Big Manifesto"
"How do you feel when a salesperson says: 'I want to tell you about my product'? Jill Konrath knows, better than anyone else, that busy people hate to be sold to and they don't buy products. Jill also knows what does work -that people are eager to invest in things that make their life better. Her ideas rock."
-David Meerman Scott, bestselling author of "The New Rules of Marketing & PR and World Wide Rave"
""SNAP Selling" presents an entirely new way to think about sales and selling-your customers, quotas, and partners will thank you for reading this book."
-John Jantsch, author of "The Referral Engine"
"Attention sellers: Jill Konrath has got your back if you want to increase your sales with bus
"About this title" may belong to another edition of this title.
- PublisherPortfolio
- Publication date2010
- ISBN 10 1591843308
- ISBN 13 9781591843306
- BindingHardcover
- Edition number5
- Number of pages320
- Rating
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