One Click: Jeff Bezos and the Rise of Amazon.com

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9781591843757: One Click: Jeff Bezos and the Rise of Amazon.com
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Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click."

Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world.

Richard Brandt charts Bezos's rise from computer nerd to world- changing entrepreneur. His success can be credited to his forward-looking insights and ruthless business sense. Brandt explains:

  • Why Bezos decided to allow negative product reviews, correctly guessing that the earned trust would outweigh possible lost sales.
  • Why Amazon zealously guards some patents yet freely shares others.
  • Why Bezos called becoming profitable the "dumbest" thing they could do in 1997.
  • How Amazon.com became one of the only dotcoms to survive the bust of the early 2000s.
  • Where the company is headed next.

    Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon's ongoing evolution is a case study in how to reinvent an entire industry, and one that anyone in business today ignores at their peril.

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About the Author:

Richard L. Brandt is an award-winning journalist who has been writing about Silicon Valley for more than two decades. He is well known throughout the technology community as a former correspondent for BusinessWeek, where he won a National Magazine Award. He lives in San Francisco. Visit richardbrandt.com

Review:

Management Today:
"One Click: Jeff Bezos and the Rise of Amazon.com."
 ... does it make Jeff Bezos, Amazon's founder, the Edison or Bell of today? The answers come in Richard Brandt's enjoyable book, One Click.
... a good story told well. If you want to understand the Bezos phenomenon, this is an easy and efficient way to do it

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Other Popular Editions of the Same Title

9781591845850: One Click: Jeff Bezos and the Rise of Amazon.com

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ISBN 10:  1591845858 ISBN 13:  9781591845850
Publisher: Portfolio, 2012
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9780670920679: One Click: Jeff Bezos and the Rise of Amazon.com

Bertra..., 2012
Softcover

9781591844532: One Click: Jeff Bezos and the Rise of Amazon.com

Portfolio
Softcover

9780670920662: One Click: Jeff Bezos and the Rise of Amazon.com

Viking, 2011
Softcover

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