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Synopsis
"The brave may not live forever-but the cautious do not live at all!" -Sir Richard Branson
Richard Branson is an iconic entrepreneur and the founder of Virgin Airways, Virgin Records, and many other Virgin businesses around the world. Now he shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant, and audacious deals. Combining invaluable advice with remarkable, and candid stories of Virgin's greatest achievements, as well as some of its setbacks, this is a dynamic, inspirational, and truly original guide.
Whether you are an executive, an entrepreneur, or are just starting out, Branson strips business down to show how you can succeed and make a difference.
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About the Author
Richard Branson, the founder and chairman of the Virgin Group, was born in 1950 and started his first business, a magazine called Student, when he was sixteen. Virgin began in 1970 as a mail-order record company and has since expanded into over a hundred businesses in areas as diverse as travel, entertainment, retailing, media, financial services, and publishing. He lives in London and Oxfordshire with his wife, Joan, and their children, Holly and Sam.
From AudioFile
As a global entrepreneur and a frank and insightful mentor, Richard Branson has an unwavering belief in his instincts-which are practical, gutsy, and good intentioned. With an eye for the smallest detail, Branson transformed his early bohemian and humanitarian ideals into guidelines for his mega-successful Virgin brand, which includes Virgin Airlines and Virgin Records. Adrian Mulraney's delivery suits Branson's charismatic and maverick approach to business and his candid insights into his 40 years of successes and failures. Open and honest, Branson isn't hesitant to reveal all, and Mulraney recounts anecdotes about such topics as life on a private island; renovations of an island just for employee R&R; and collaborations with powerful leaders, rock stars, and the most humble of entrepreneurs. This is a fascinating listen. B.J.P. © AudioFile 2010, Portland, Maine
"About this title" may belong to another edition of this title.
- PublisherPortfolio
- Publication date2011
- ISBN 10 1591844061
- ISBN 13 9781591844068
- BindingPaperback
- Number of pages368
- Rating
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