"Roy Spence is a brilliant, sparkling gem. True greatness comes in direct proportion to passionate pursuit of a purpose beyond money." -Jim Collins, author of Good to Great
Over the last thirty-five years, Roy Spence has helped organizations such as Southwest Airlines, BMW, the University of Texas, Wal-Mart, the Clinton Global Initiative, and many others achieve greatness by obsessing about one big idea: purpose. With purpose as the North Star, employee engagement is higher, competition is less threatening, customers are more loyal, and innovation flows.
As Spence writes, "Purpose is a reason for being that goes beyond making money-and it almost always results in making more money than you ever thought possible." Especially during times of great economic uncertainty, purpose is the key to creating and maintaining a high- performing organization, deserving just as much attention as strategy, execution, and innovation.
These insider insights and case studies will help you discover your organization's purpose, proclaim it to the world, and apply it to everything you do.
"synopsis" may belong to another edition of this title.
Roy M. Spence Jr. is chairman and CEO of GSD&M Idea City, a leading national marketing communications and advertising company that has helped grow some of the world’s most successful brands. In 1971, Roy and a group of friends founded the agency just after graduating from the University of Texas at Austin. Roy led an effort to build an environment where ideas are destined to flourish and making a difference was a priority from day one. Under Roy’s leadership, the agency flew with Herb Kelleher and Southwest Airlines and helped grow the most successful airline in aviation history and rode with Sam Walton and Walmart and helped build the largest company in the world. They cooked with Norm Brinker and Chili’s and helped serve up the most successful casual-dining restaurant in America and delivered for Ed Whitacre and AT&T and helped produce the largest telecommunications company in the world. And they declared “Don’t Mess with Texas,” creating one of America’s favorite advertising slogans.They went on to work with Presidents George H. W. Bush and Bill Clinton to encourage Americans to make a difference with disaster relief efforts. They work with the Clinton Foundation and the Clinton Global Initiative in making a difference around the world. And they brought perspective and unity to a damaged country after 9/11 with the moving “I Am an American” pro-bono ad campaign. Through their philosophy called Purpose-based Branding,™ GSD&M Idea City and their Purpose Institute division help organizations identify, simplify and articulate their purpose—the fundamental difference they’re trying to make in the world and their reason for being beyond making money. Through purpose and visionary ideas that make a difference, GSD&M Idea City is in the business of growing clients’ businesses.
Haley Rushing cofounded the Purpose Institute along with Roy Spence. The Purpose Institute is an organization dedicated exclusively to helping clients discover and articulate their purpose and values in the world. Over the years, Haley has helped a number of the country’s most visionary organizations develop business strategies that are founded on a strong core purpose and authentic core values, including Southwest Airlines, Wal-Mart, Charles Schwab, Norwegian Cruise Line, Whole Foods, World Market, Univision, The American Council on Education, Texas A&M and, most recently, the American Red Cross. Haley and her husband, R. W., live in Austin, Texas with their twin daughters.
Roy Spence runs a consulting firm that helps companies understand the importance of having a purpose other than simply making money. It's a compelling concept for business as well as for the general good, but it's also a very simple one, and this audio repeats the same uncomplicated ideas over and over, using Spence's own clients as glowing examples. Bill Weideman's narration has the feel of a newsreader's, inoffensive but detached. Ironically, the production might have been improved if the entire text had been presented by Spence, who reads only the introduction. Spence has a charming Texas drawl and an infectious enthusiasm that might have made the next nine hours easier to listen to. D.B. © AudioFile 2009, Portland, Maine
"About this title" may belong to another edition of this title.
Shipping:
FREE
Within U.S.A.
Shipping:
US$ 3.99
Within U.S.A.
Seller: SecondSale, Montgomery, IL, U.S.A.
Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00044671360
Quantity: 1 available
Seller: SecondSale, Montgomery, IL, U.S.A.
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00045533376
Quantity: 7 available
Seller: Your Online Bookstore, Houston, TX, U.S.A.
Paperback. Condition: Good. Seller Inventory # 1591844479-3-23104496
Quantity: 2 available
Seller: More Than Words, Waltham, MA, U.S.A.
Condition: Very Good. . . All orders guaranteed and ship within 24 hours. Before placing your order for please contact us for confirmation on the book's binding. Check out our other listings to add to your order for discounted shipping. Seller Inventory # WAL-C-3b-002236
Quantity: 1 available
Seller: Irish Booksellers, Portland, ME, U.S.A.
Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 19-1591844479-G
Quantity: 1 available
Seller: Once Upon A Time Books, Siloam Springs, AR, U.S.A.
Paperback. Condition: Good. This is a used book in good condition and may show some signs of use or wear . This is a used book in good condition and may show some signs of use or wear . Seller Inventory # mon0000471017
Quantity: 1 available
Seller: Wonder Book, Frederick, MD, U.S.A.
Condition: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # F05B-03675
Quantity: 1 available
Seller: Wonder Book, Frederick, MD, U.S.A.
Condition: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Seller Inventory # G04A-01641
Quantity: 1 available
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.7. Seller Inventory # G1591844479I3N00
Quantity: 1 available
Seller: Hawking Books, Edgewood, TX, U.S.A.
Condition: Very Good. Very Good Condition. Clean, tight and Neat. Five star seller - Buy with confidence!. Seller Inventory # X1591844479X2
Quantity: 1 available